Director of Ecommerce
Mahwah, NJRemote
AI Summary
The Director of Ecommerce owns and grows website traffic and revenue for Chefman, leading DTC strategy across Shopify and related platforms, overseeing paid media, SEO, affiliate, influencer, email, and SMS channels, and partnering cross-functionally on campaigns and conversion optimization.
About this role
Responsibilities
- Own and grow traffic and revenue across our Chefman-owned website
- Lead DTC ecommerce strategy across Shopify and related platforms
- Drive customer acquisition through paid media, SEO, affiliate, influencer, email, SMS, and social channels
- Improve website conversion, merchandising, customer journey, and retention
- Partner with Creative and Marketing teams on campaigns, launches, promotions, and site content
- Analyze traffic, customer behavior, and ecommerce performance to drive optimization and growth
- Develop strategies to strengthen direct customer relationships outside of Amazon
- Lead testing and optimization across landing pages, PDPs, checkout flow, and lifecycle marketing
Qualifications
- 7+ years of ecommerce, DTC, or digital growth experience
- Strong Shopify and consumer brand experience
- Proven success driving website traffic, conversion, and online revenue growth
- Strong understanding of performance marketing, SEO, CRM/email marketing, and analytics
- Experience working cross-functionally with creative, marketing, and product teams
- Hands-on, entrepreneurial mindset with strong analytical skills
Salary Range (commensurate with experience)
$140,000—$190,000 USD
Skills
Affiliate MarketingAnalyticsConversion OptimizationCRMEmail MarketingLifecycle MarketingPaid MediaSEOShopifySMS Marketing
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