Director of Marketing

Job Posting: Marketing Director (Door Controls USA + Automatic Door Store)

Job Type:Full-time | In-house
Brand Scope:Door Controls USA (DCU) + Automatic Door Store (ADS)
Reports to:Executive Leadership
Location:Ben Wheeler, TX

About the Role

Door Controls USA and Automatic Door Store are seeking a results-drivenMarketing Directorto lead and execute a unified marketing strategy across two distinct brands: a manufacturing-focused B2B business (DCU) and an eCommerce/digital-first business (ADS). This roleownsmarketing performance, prioritization, reporting, budget allocation, and cross-functional alignment with Sales, Operations, and Leadership.

This position is ideal for a strategic, hands-on marketing leader who can build a clear plan,establishdisciplined execution, and deliver measurable improvement in qualified demand and revenue contribution.

WhatYou’llOwn (Accountability)

Success in this role is measured by:

• Qualified demand generation and revenue contribution(as defined with leadership)

• Lead quality and Sales alignment(MQL/SQL definitions, routing, conversion improvement)

• Brand clarity and consistencyacross all channels and materials

• Digital performance and conversion(qualified traffic, conversion rate, CPA/CAC, ROAS)

• Marketing operations excellence(dashboards, reporting cadence, reliable tracking, process)

Key Responsibilities

Strategy, Planning & Leadership Alignment

• Build and manage quarterly and annual marketing plans for DCU and ADS with clear priorities, timelines, and outcomes.

• Define KPIs,establishbaselines, and deliver consistent reporting to leadership.

• Translate business goals into focused marketing initiatives; communicate tradeoffs and resource needs clearly.

Demand Generation & Customer Acquisition

• Lead channel strategy and execution across email, paid media, organic search, content, social, and events/trade shows.

• Improve funnel performance from awareness to conversion and repeat purchase.

• Optimize forprofitability and efficiency using CPA/CAC, ROAS, and margin-aware targets where possible.

Brand, Messaging & Positioning

• Own messaging frameworks and ensureaccurate, consistent brand execution across both brands.

• Maintain standards for product claims, technical accuracy, and value proposition clarity.

• Oversee branded collateral and ensure materials reflect current products and priorities.

Web, eCommerce & Digital Performance

• Own website performance outcomes for both brands: conversion rate, landing page performance, and content accuracy.

• Oversee SEO/SEM and paid performance with focus on conversions and efficiency—notclicksalone.

• Establish tracking governance to protect data integrity (e.g., bot/spam traffic, invalidgeos, attribution consistency).

Content & Campaign Leadership

• Direct content strategy to support product education, sales enablement, and customer acquisition.

• Ensure campaign discipline: briefs, messaging, creative readiness, launch checklists, measurement, and post-campaign readouts.

• Maintaina unified marketing calendar alignedtopromotions, product priorities, training, and events.

Sales Enablement & Partner Support

• Ensure Saleshascurrent tools (product sheets, decks, comparison guides, FAQs, templates, training assets).

• Build an ongoing feedback loop with Sales to address objections, competition, and lost-deal insights.

• Support distributors/partners with co-marketing assets and programs as needed.

Marketing Operations, Reporting & Tools

• Own dashboards and performancereporting;ensure campaign tracking and lead lifecycle reporting are reliable.

• Implement SOPs for launches, approvals, asset management, and vendor coordination.

• Deliver concise monthly performance summaries: what happened, why, and what changes next.

Budget, Vendors & Team Leadership

• Build and manage the marketing budget and vendor/agency relationships with cleardeliverablesand performance expectations.

• Lead, coach, and develop internal team members; define role clarity and execution rhythm.

Qualifications (Required)

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).