Director of Marketing at High Growth Software Company
AI Summary
Director of Marketing at a high-growth software company driving revenue growth through online and traditional marketing, with a focus on SEO/SEM, lead generation, product content, and brand building.
About this role
Director of Marketing at High Growth Software Company
Preparis is a software and services company located in the vibrant Buckhead technology corridor delivering business continuity and cyber security solutions to businesses in over 200 cities around the world. We have a passionate team with a big vision.
As Director of Marketing you will drive revenue growth for our SaaS and services-based solutions by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. A critical focus is building SEO/SEM programs and overseeing product content and product marketing.
Primary Responsibilities
· Work with the Chief Sales Officer and CEO to develop marketing strategies and tactics that support revenue goals
· Manage a team of marketing professionals
· Create lead generation programs to grow target markets, with a heavy focus on developing inbound marketing through SEO/SEM
· Participate actively in translating customer/market needs into new feature development in our SaaS product
· Manage product content production which includes online training programs, expert content and building a network of subject matter experts
· Write marketing content
· Develop event strategies including webinars and tradeshows
· Develop customer marketing programs
· Manage the company web site
· Assist in preparing and monitoring consistent presentations & other materials used companywide
Essential duties
· Achieve the company’s revenue goals and objectives
· Manage marketing to quantifiable quotas and metrics within the marketing budget
· Build the Preparis brand in key verticals
· Communicate effectively with peers and employees as a key member of the team
· Excellent writing skills, including original authorship of thought leadership content and marketing emails
· Identify and solve any obstacles to successful execution
Qualifications
· Minimum of 5 years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment
· Track record in delivering revenue results
-Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines
· Experience managing internal and external teams
· Working knowledge of Pardot and Salesforce.com
· Bachelor ‘s Degree required, business concentration preferred
Additional Information
The Preparis Culture
The Preparis team has a work hard, play hard attitude. We believe in beating quotas and surpassing clients’ expectations just as much as we believe in mid-day Wii tournaments and company “funventors.” If you want to be a part of a team that is passionate about our mission, works extremely hard, and has a lot of fun along the way, we’d love you to join our team!
What You Will Get in Return
· Base salary and bonus
· Generous vacation benefit
· New laptop computer
· Paid parking
· Health benefits
· Fast paced, entrepreneurial environment
· Exposure to the latest cloud computing and web technologies
· Breakfast Club
· Quarterly fun events
Skills
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