Posted 3 months ago

Director of Product Marketing

Los AngelesOn-siteFull-time

AI Summary

The Director of Product Marketing leads go-to-market strategy and product positioning for publisher and platform customers, translating complex data and ad tech capabilities into compelling, market-ready messaging.

About this role

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

We are seeking a Director of Product Marketing that has deep expertise in advertising technology and data solutions to lead go-to-market strategy and product positioning for Publishers and Platforms.

Responsibilities

Lead product marketing strategy for publishers and platform customers, including measurement, audience targeting and other data solutions, ensuring commercial readiness across multiple markets.

Develop clear, compelling messaging and positioning for highly technical audiences, including data scientists, ad tech buyers, and platform decision-makers.

Serve as a subject matter expert on industry trends such as signal aggregation, privacy legislation, and the evolution of deterministic vs. probabilistic data matching.

Partner with Sales and Partnerships teams to drive adoption of Samba’s data integrations with clean rooms, DSPs, SSPs, and other platforms.

Collaborate closely with Product Management to shape roadmap decisions, define competitive differentiation, and identify market opportunities across identity, interoperability, and privacy-safe targeting

Create high-impact product collateral and partner sales materials tailored to ecosystem-specific needs

Contribute to thought leadership efforts including whitepapers, conference presentations, and analyst briefings focused on data innovation and interoperability.

Provide internal training and strategic sales support to ensure consistency and confidence in messaging across teams.

Requirements

5–10 years of product marketing experience in ad tech or data-driven SaaS, with a strong focus on data monetization or activation.

Deep understanding of data solutions, identity resolution, audience targeting across across advertising and media.

Proven ability to translate complex data and platform capabilities into clear, differentiated positioning that resonates with technical and business stakeholders.

Experience working with or within ad tech ecosystems, and familiarity with partners like LiveRamp, Snowflake, Databricks, Google, Amazon, or The Trade Desk.

Exceptional writing and storytelling skills for both technical and non-technical audiences.

Strong cross-functional collaboration skills, especially with Product, Sales, Partnerships, and Communications teams.

Comfortable navigating a fast-paced, high-growth environment with evolving product lines and market dynamics.

Bachelor's degree required; MBA or equivalent advanced degree preferred.

Skills

Ad TechAmazonAudience TargetingClean RoomsDatabricksData MonetizationData SolutionsDSPsGoogleIdentity ResolutionLiveRampSnowflakeSSPsThe Trade Desk

Director of Product Marketing

About this role

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