AI Summary

Third person directs the strategic machine, generating tensions, insights and areas of exploration that unlock new possibilities and actions for brands. They combine strategist and inspirer roles, working closely with creative and account teams while using research, social platforms and AI to drive ideas.

About this role

When WIP was created, we intentionally collapsed Account and Strategy departments into one discipline, with the belief that account people should be masters of their clients’ businesses, while also having the ability to connect the dots between company, culture and consumer in order to inspire and shape effective work. We also expect every person at WIP to bring a high level of strategic thinking to the table that reaches beyond the traditional confines of their role, whether creative, production, technology, or beyond.

With that in mind, we’re looking for someone to relentlessly feed our strategic machine with tensions, insights and areas of exploration that will help the collective team unlock new possibilities, actions and work for the brands we serve. This person would have a curiosity and passion that is unmatched, and the ability to think creatively to uncover new information and opportunities.

Ideal Candidate

You’re both inspirer and strategist in that you’re looking to uncover sharp insights and tensions that will help teams ideate and develop new actions for our brands to take.

You use every platform and tactic at your disposal to find your way to new discoveries, and you have experience with many different research tactics, approaches, and vendors.

You like getting your hands dirty, whether that’s hands-on research, moderating impromptu consumer groups, or hitting the streets for intercepts.

You’ve had exposure to many brands and research methodologies, with clear examples of taking major brands from insight to idea to execution, but you’re excited to keep learning and pushing, much like our work in progress mentality.

You believe that a strategy is only as good as the creative it leads to, and so you work closely with creative and account teams to continually reshape strategy and creative alike.

You don’t believe in clever-sounding strategy lines or drawn-out brand books that lead to everywhere and nowhere all at once.

You’re digitally and socially native and use social platforms to keep your finger on the pulse of culture. You also have your arms wrapped around Ai, and know how to use it to solve specific problems.

You’re comfortable working with senior clients (up to C-level), creatives, and account + strategy people to present your findings and help craft sharp strategies, creative briefs and creative setups.

Requirements

10+ years of experience with increasing levels of responsibility at an agency or equivalent combo of agency and client-side experience.

Experience working with client-side leaders up to the C-level.

Experience working with internal teams in a highly-collaborative manner.

Excellent communication and presentation skills.

Experience working across a variety of research platforms and formats.

Experience working directly with consumers in a variety of ways.

Skills

AIBriefingConsumer ResearchInterceptsMarket Research PlatformsModeratingPresentationQualitative ResearchQuantitative ResearchSocial Platforms

Director_Strategy + Insights

About this role

Ideal Candidate

Requirements

Skills

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