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Hypebeast

Posted 18 days ago

EditorHypebeast · Hong Kong

Editor

Hong KongOn-siteFull-time

AI Summary

Writes, edits and publishes advertorial and branded articles for global campaigns across Hypebeast and Hypebae, turning client briefs into engaging stories in the Hypebeast voice while managing deadlines and revisions.

About this role

Founded in 2005, Hypebeast is a global contemporary-culture media brand with operations across 12 markets. Through original reporting, video, collaborations, and live events, Hypebeast covers fashion, footwear, art, design, music, sports, and technology, bringing audiences closer to the people and ideas shaping culture.
Hypebeast is looking for two Editors to join our editorial team in Hong Kong, focused on advertorial and branded content. You will write the partner stories that run across Hypebeast and Hypebae for some of the biggest names in fashion, footwear, tech, lifestyle and culture. The role suits a writer with a few years of experience who can turn a client brief into a story our audience actually wants to read, on deadline and in the Hypebeast voice.

Responsibilities:

  • Write, edit and publish advertorial and branded articles for global campaigns across Hypebeast, alongside organic news when required.
  • Turn client briefs, press materials and campaign assets into clear, engaging stories aligned with the Hypebeast brand and the client’s key messages.
  • Work with Senior Editors, Sales, Account Management and Hypemaker to scope deliverables, confirm timelines and manage client feedback and revision rounds.
  • Manage multiple campaigns at once, tracking deadlines, approvals and go-live dates.
  • Write headlines, standfirsts and social copy that drive clicks while meeting partner requirements.
  • Apply SEO best practices and Hypebeast style and disclosure standards to every partner post.
  • Prepare images and assets in WordPress and Photoshop for publication.

    • Requirements:

  • 1-3 years of professional writing experience in digital media, branded content, copywriting or an agency.
  • A portfolio of published work; branded or sponsored content is a strong plus.
  • Excellent written English, with clean copy that needs minimal editing. Written Chinese, Japanese or Korean is a plus.
  • Able to adapt tone for different brands and categories while keeping the Hypebeast voice.
  • Strong knowledge of Hypebeast content and of fashion, sneakers, design and youth culture.
  • Organized and reliable with deadlines; comfortable taking client feedback and turning revisions around quickly.
  • Working knowledge of WordPress or a similar CMS; basic Photoshop skills.
  • A team player who works well with Sales, Design and Editorial colleagues.

    • Skills

    Brand Voice AdaptationContent ManagementCopywritingDeadline ManagementEditorial WorkflowsPhotoshopSEOWordPress

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