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Effectiveness Manager

LondonHybridFull-time

AI Summary

The Effectiveness Manager owns measurement and analytics for adidas, turning MMM, brand tracking, and experimentation evidence into planning-ready guidance across global markets.

About this role

Agency:

PHd

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

Overview

PHD are a next generation agency network. One that helps our clients outthink, outpace and outgrow the competition. We do this through a unifying vision of Intelligence.Connected, and the application of data and AI to enable a greater connectivity between our services, the experiences we create for consumers and the way we work with clients. PHD has been appointed as part of adidas’s global media agency network and is building the measurement and effectiveness function that will serve the brand across its global market structure.

The Role in a Sentence

The Effectiveness Manager owns the so-what of adidas measurement: turning MMM, brand tracking and experimentation evidence into planning-ready guidance, and making sure what one market learns becomes what every market knows.





Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.


Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.


Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Skills

Brand TrackingData AnalyticsData ScienceExperimentationMarketing Mix ModelingMeasurementPower BIPythonRSQLStatistical AnalysisTableau

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