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Posted 2 months ago

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Email Marketing Specialist - Remote

Cape Town, South AfricaRemote

AI Summary

Owns lifecycle email marketing programs for a fast-growing finance B2C brand, handling campaign strategy, segmentation, execution, and optimization.

About this role

We're hiring an email marketing specialist to own our lifecycle email program at a fast-growing finance B2C brand.

Tasks

You'll handle:
- Subject lines, offers, and copy
- Segmentation and audience strategy
- Campaign briefs, calendar planning, and execution
- Promotional blasts, automated flows, lifecycle sequences
- A/B testing and iteration based on results

Requirements

Required:
- Proven email marketing experience for ecommerce, software, or finance B2C brands
- Strong instinct for offers and subject lines that convert
- Comfortable working with structured processes and AI-assisted workflows
- Reliable, organized, available for ongoing work

Nice to have (not required):
- Customer.io experience
- HTML email design experience (writing HTML directly or with AI, not image-based)

Benefits

About the setup:
We use Customer.io as our ESP. Our HTML emails are AI-generated against templates we maintain. Processes are documented — you're stepping into an existing system, not building one from scratch. Your job is the strategy and execution of campaigns.

How to apply:
Apply through the form below. We do not review messages, attachments, or applications sent any other way: https://form.typeform.com/to/yaVdqnhw

Skills

A/b TestingAI-assisted WorkflowsCustomer.ioEmail MarketingEmail TemplatesHTMLLifecycle EmailSegmentation

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