Executive Brand Copywriter

Job Description

We help C-suite executives, founders, and business leaders build and leverage powerful personal brands on social media to directly drive pipeline and sales to their organizations. We believe that modern B2B sales start with trust, authority, and human-to-human connection, and we translate high-level executive expertise into revenue-generating content.

About the role

As an Executive Brand Copywriter, you will serve as the strategic voice behind prominent business leaders across LinkedIn and X. You will interview clients, extract their sharpest insights, and translate raw ideas into platform-native posts, threads, carousels, and scripts that convert followers into sales pipeline. Working as part of a fast-moving creative team, you will own the content lifecycle from initial concept through publication and performance optimization.

Key responsibilities

• Extract & Translate Executive Knowledge: Conduct structured interviews and asynchronous Q&A sessions with clients to mine stories, frameworks, and industry takes, seamlessly translating them into the executive’s authentic voice.

• Write High-Converting Social Copy: Draft flawless, platform-native content specifically optimized for LinkedIn (long-form posts, carousel text, articles) and X (threads, short-form takes) engineered to drive engagement, profile visits, and inbound inquiries.

• Collaborate with Creative Production: Partner closely with visual designers and video editors to script carousels, write short-form video hooks, and ensure visual assets align with the narrative strategy.

• Conduct Audience & Trend Analysis: Spot emerging industry conversations, platform trends, and news cycles to pitch timely, reactive content hooks that place clients at the center of key conversations.

• Run Copy A/B Testing & Framework Optimization: Continuously test post formats, hook structures, narrative angles, and calls-to-action (CTAs) to identify high-converting content formulas for each executive persona.

• Analyze & Interpret Performance: Monitor post metrics (impressions, engagement rate, outbound clicks, and inbound leads) to draw actionable insights and refine editorial calendars accordingly.

• Manage Editorial Operations: Keep content pipelines moving smoothly using project management tools, ensuring clean asset handoffs and meeting strict publishing schedules across multiple accounts.

Requirements

• 3+ years of direct experience writing short-form and long-form social copy for B2B brands, executives, or founders on LinkedIn and X.

• Flawless English writing and editing skills with a sharp ear for tone, voice adaptation, and platform-specific nuances.

• Proven conversion copywriting skills: Deep understanding of psychological hooks, narrative arcs, and CTA strategies that move audiences from casual readers to sales leads.

• Demonstrated Portfolio: A collection of published work on LinkedIn and X showing past performance, clear storytelling capability, and tangible business impact (reach, engagement, or lead generation).

• Tool Proficiency:

  • Platform & Scheduling: LinkedIn Creator Mode and social management platforms (Buffer, Hootsuite, Taplio, or TweetHunter).

  • Workflow & Collaboration: Notion or Asana for content calendar management.

  • Creative & AI: Canva for visual mockups and AI platforms (ChatGPT, Claude) for research and ideation efficiency.

• Analytical Mindset: Ability to interpret social analytics and translate raw data into clear content adjustments.

Nice to Have

• Prior experience working inside a multi-disciplinary creative agency or production team alongside video editors and graphic designers.

• Working knowledge of basic video editing or design tools (e.g., CapCut, Figma) to streamline creative collaboration.

• Writing experience in technical or high-growth sectors such as B2B SaaS, venture capital, fintech, or enterprise consulting.

* This position is hybrid