Field Sales & Key Account Manager, Off Trade Pernod Ricard Denmark

Are you passionate about commercial leadership, customer development, and driving growth through strong partnerships? Do you want to work with iconic brands such as Absolut Vodka, Havana Club, Beefeater, and Jameson? Then this could be the next step in your career.

On behalf of Pernod Ricard Denmark, we are looking for a dynamic and commercially driven Field Sales & Key Account Manager, Off Trade to join the team. This is a unique opportunity to combine people leadership with direct customer responsibility in one of the world's leading wine and spirits companies.

About the Role

In this position, you will have a dual responsibility:

• Leading and developing Pernod Ricard Denmark's Off Trade Field Sales team of five experienced sales representatives.

• Managing selected key accounts, including full P&L responsibility for customers such as Dagrofa, as well as a portfolio of independent customers.

As the leader of the Field Sales team, you will act as the link between customers, commercial management, and internal stakeholders to ensure excellent execution of brand and trade marketing strategies across the retail landscape.

You will translate commercial insights and data into clear priorities and actionable plans, continuously challenging and refining the go-to-market approach to maximize growth opportunities and portfolio performance.

Working closely with your KAM colleague, you will jointly drive the planning and execution of the Off Trade business and ensure best-in-class retail activation.

Key responsibilities include:

• Leading, coaching, and developing the Off Trade Field Sales team.

• Owning customer relationships and commercial negotiations with key accounts.

• Delivering annual plans, budgets, and P&L targets.

• Driving retail trade marketing execution and in-store excellence.

• Monitoring performance through KPIs and translating insights into actions.

• Collaborating cross-functionally with Marketing, Supply Chain, Finance, and Commercial teams.

• Identifying new growth opportunities and challenging existing ways of working.

About Pernod Ricard Denmark

Pernod Ricard Denmark is one of the strongest challengers in the Danish spirits market, representing some of the world's most recognized premium brands. The company has consistently gained market share and continues to grow year after year through a strong commercial mindset, customer focus, and entrepreneurial culture.

The organization combines high ambitions with a collaborative and energetic working environment where performance and enjoyment go hand in hand.

You will report directly to the CEO for Denmark.

Your Profile

You may currently be working as a Sales Manager, Regional Manager, or in a Key Account Management role within FMCG. You bring experience from the retail sector and have a solid understanding of commercial execution and customer development.

Ideally, you have:

• Experience leading and developing teams.

• Hands-on Key Account Management experience, preferably with major Danish retail chains or wholesalers.

• Strong negotiation skills and experience participating in annual business planning and customer negotiations.

• A strong commercial and analytical mindset with the ability to turn data into action.

• Good understanding of trade marketing and category execution.

• A growth-oriented, entrepreneurial approach and a willingness to challenge the status quo.

As a leader, you are:

• Inspiring and people focused.

• Transparent and trustworthy.

• Structured and highly accountable.

• Commercially sharp with strong business acumen.

• Curious, energetic, and motivated by continuous improvement.

• Has a good sense of humor, whatever that is for you.

You are an experienced user of Microsoft Office, speak Danish fluently and proficiency in English, which is the company's corporate language.

What Pernod Ricard Offers

Joining Pernod Ricard Denmark means becoming part of an international company with iconic brands, strong values, and a winning culture.

The Danish office, located on Vesterbrogade in Copenhagen, is home to a close-knit team of approximately 20 colleagues who are passionate about building brands and delivering results together. You will receive a thorough onboarding experience and have significant opportunities for both professional and personal development.

A competitive compensation package, including benefits aligned with market standards, will be offered to the successful candidate.

Read more about Pernod Ricard: https://www.pernod-ricard.com/en

Apply now or contact us for any questions

If you are interested in this opportunity, please apply on the link below. If you have questions, you are welcome to contact Researcher Laurits Hallengreen lh@hudsonnordic.com or Partner Søren Bentsen at sbe@hudsonnordic.com