Fractional Head of Growth
AI Summary
Fractional Head of Growth at Town Web (a govtech SaaS company) owns the end-to-end marketing function and drives revenue growth to scale ARR from $700k toward $3m.
About this role
Fractional Head of Growth
About ClerkMinutes (https://clerkminutes.com)
ClerkMinutes is a SaaS platform built for municipal clerks, helping local governments streamline the creation, management, and distribution of meeting minutes. We serve many hundreds of municipalities across the US, replacing slow, manual processes with a modern, easy-to-use tool designed specifically for municipal clerks in local government.
Here is a funny video we created for our municipal Clerk customers:
https://youtu.be/uK7Eqym5I4E?si=ZLds3WBmmMcLM6cU
Video Description of the Head of Growth Role by the Foudner:
https://youtube.com/shorts/daTC-dyUJkA?feature=share
Growth Marketer
We're a SaaS company serving local government (govtech) currently at $700K ARR and growing at 220% year-over-year. We're looking to hit $3M ARR in the next 18 months. This role owns the marketing function end-to-end and is accountable to revenue growth.
What you'll own
You'll be responsible for building and executing the marketing strategy that gets us to $3M ARR. That means owning the full funnel: awareness, demand generation, trial conversion, and expansion. You'll work with a design team and an ads agency, so you're coordinating and directing.
Metrics: MRR growth, pipeline volume, trial starts, trial-to-paid conversion rate, and cost per acquisition. Your north star metric is to grow MRR.
What we're looking for
You've got the experience in already helping scale a B2B or B2G SaaS company through a similar growth stage, ideally from $1M to $3M ARR or even more. You understand what it takes to grow a product-led or trial-driven SaaS business, and you've done it in a market where the buyer isn't a typical tech audience (bonus points for govtech, edtech, or similarly relationship-driven verticals).
What you'll have access to
A design team, a content writer, a paid ads agency, and direct access to leadership. Our current marketing mix includes digital campaigns & ads, direct mail outreach, and presence at industry conferences.
