General Manager - Fitness Boutique

About the Company

Our client is a well-established, international boutique fitness brand offering dynamic group reformer Pilates classes across a variety of formats and levels. With a strong commitment to making Pilates affordable and accessible, they empower a diverse community of clients to build strength, mobility, and confidence.

The Opportunity

We’re seeking a results-driven General Manager to lead studio performance across sales, service, and operations. This is a hands-on leadership role for someone who thrives in a fast-paced environment and leads from the front—especially when it comes to sales.

You’ll be responsible for driving revenue, building a high-performing team, and delivering an exceptional client experience while ensuring the studio operates efficiently and profitably.

Key Responsibilities

• Own and drive all four revenue streams: memberships, retail, private training, and teacher training
• Lead from the front with active participation in sales (50%+ of role)
• Monitor and manage studio KPIs, including revenue, attendance, and retention metrics
• Develop and execute marketing initiatives (digital campaigns, partnerships, community events) to generate leads
• Recruit, train, and manage sales associates and instructors (in partnership with Lead Instructor)
• Build and manage staff schedules to optimize studio performance
• Oversee inventory and vendor relationships, ensuring accurate stock levels and merchandising
• Ensure exceptional customer experience across all touchpoints
• Maintain studio cleanliness, organization, and brand standards
• Make informed, independent decisions to improve operations and performance
• Support additional business needs as required

Requirements

What You Bring

• 5+ years of management experience in fitness, retail, or service-based industries
• Proven track record of achieving and exceeding sales targets
• Strong ability to sell, coach sales teams, and drive revenue growth
• Experience working with CRM and/or POS systems
• Excellent communication and interpersonal skills (in-person, phone, email)
• Highly organized with strong time management and attention to detail
• Ability to multi-task, prioritize, and meet deadlines in a fast-paced environment
• A proactive mindset with the ability to identify opportunities and implement improvements
• Passion for health, fitness, and community building
• Professional, reliable, and able to handle confidential information with integrity
• Fluent in English
• Willingness to travel occasionally as needed

Benefits

Why Join

• Join a globally recognized fitness brand with strong growth
• Lead a community-driven, high-energy studio environment
• Competitive compensation with performance-based incentives
• Opportunity to make a direct impact on business success and client experience