General Manager Poland (f/m/d)

Drink More Water, together we grow.

Here at waterdrop®, we make drinking more water fun, convenient and most importantly, sustainable! Discover the world of innovative and eco-friendly hydration solutions with our fruity little cubes – Microdrinks – that save up to 98% plastic compared to drinks in 500ml plastic bottles and help score one for the planet. Our centrally-located headquarters offers a vibrant environment, featuring an on-site restaurant and gym, not to mention the opportunity to connect with prospective colleagues from all over the world. With a successful online presence, 40+ stores around the world, dedicated B2B partners and over 22,000+ retail and branded stores, we can’t wait to take this journey to the next level – with you!

We are looking for a General Manager Poland to build, scale, and lead our CEE business in Poland with full P&L ownership and end-to-end accountability. This is a high-autonomy leadership role for an entrepreneurial operator based in Warsaw, reporting to the CEE Managing Director, who is ready to transition Poland from a distributor-led model into a high-performing local team from day one.

Your responsibilities at waterdrop®:

Country Strategy & P&L Ownership

• Own full P&L responsibility for Poland, including revenue growth, cost control and profitability

• Define and execute the country strategy and annual operating plan aligned to CEE and global objectives

• Translate global strategy into locally relevant initiatives across DTC, retail and partnership channels

• Monitor performance and proactively course-correct where needed

Market Growth & Commercial Leadership

• Drive top-line growth across e-commerce, retail and B2B channels

• Prioritize and sequence growth initiatives to maximize impact

• Own the local growth roadmap and investment business case

• Ensure integrated execution across marketing, sales and operations

Team & Organizational Build-up

• Build, lead and develop the local Polish team, initially lean and highly execution-focused

• Transition key responsibilities from agencies to in-house roles over time, owning agency and partner relationships across marketing, PR, media, retail and ops in the meantime

• Set clear goals, accountability standards and a strong ownership culture

• Lead by example: collaborative, energizing and demanding of quality

Retail, Partnerships & Market Expansion

• Oversee expansion of physical distribution, retail partnerships and B2B collaborations

• Act as senior commercial negotiator for key retail and partnership relationships

• Ensure strong in-store execution and local brand presence, including support for the Splash rollout and the first waterdrop® POS in Warsaw

Stakeholder Management & Governance

• Act as the single senior point of contact for Poland toward CEE leadership and HQ

• Provide structured performance updates, flag risks early and advocate for market-specific priorities

• Ensure full compliance with Polish legal, financial and regulatory requirements, and represent waterdrop® externally with partners, media and stakeholders

Your strengths and qualifications

• 5 to 8 years in general management, country leadership or senior commercial roles in consumer, FMCG, retail, DTC or lifestyle brands

• Proven track record owning and scaling a market or business unit in a growth or transformation context

• Experience working within HQ-led or regional matrix structures; CEE exposure is a strong plus

• Full P&L ownership experience with strong commercial acumen

• Entrepreneurial, hands-on mindset — comfortable building without a blueprint and operating with limited infrastructure

• Strong decision-maker with a bias toward action and measurable outcomes

• Collaborative by nature, with excellent stakeholder management across cultures and organizational levels

• Fluent in Polish and English (business level required)

Your strengths and qualifications:

• 5 to 8 years in general management, country leadership or senior commercial roles in consumer, FMCG, retail, DTC or lifestyle brands

• Proven track record owning and scaling a market or business unit in a growth or transformation context

• Experience working within HQ-led or regional matrix structures; CEE exposure is a strong plus

• Full P&L ownership experience with strong commercial acumen

• Entrepreneurial, hands-on mindset - comfortable building without a blueprint and operating with limited infrastructure

• Strong decision-maker with a bias toward action and measurable outcomes

• Collaborative by nature, with excellent stakeholder management across cultures and organizational levels

• Fluent in Polish and English (business level required)

What we offer you:

• The chance to build something from the ground up in one of waterdrop®'s key CEE growth markets

• Full ownership of a strategic market - shape and lead the Polish business from day one

• Entrepreneurial environment with short decision paths, strong autonomy and real freedom to build

• International exposure working closely with CEE and global teams across brand, product and commercial

• Competitive package with performance-based components, reflecting the seniority of the role

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business and enables us to solve important problems and deliver added value. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be.

Wanna Drop in? Send your application documents through our online application system. We are looking forward to reading from you soon!