Global Brand Activations Manager

Lead the planning and execution of brand activations across key international markets with a big focus on U.S

The role is responsible for IRL experiences – retail moments, pop ups, fashion events, influencer initiatives and cultural campaigns that drive awareness, social engagement and sales.

The ideal candidate has strong experience in fashion background targeting the Gen Z consumer and thrives in a fast-paced environment. They must understand how to translate brand strategy into impactful consumer experiences whilst remaining on-brand and in budget. A strong understanding of the U.S market is key.

Key Responsibilities

• Manage activation timelines, budgets, production schedules and vendor relationships with external companies
• Lead end to end delivery of campaigns, pop ups, retail activations, experimental events & influencer campaign partnerships
• Adapt global concepts for regional relevance Globally
• Collaborate with Heads of Brands, social, PR, Ecom and Merchandising/trading teams to ensure company wide integrated execution.
• Ensure all activations reflect brand identity, storytelling and customer experience standards
• Negotiate contracts and manage external partners to deliver against objectives and budgets
• Own a black book of contacts /agencies / freelancers to work across multiple projects
• Track KPIs including brand engagement, earned media, social reach, on site traffic and overall ROI.
• Deliver post campaign analysis and recommendations for future activations
• Monitor industry trends, competitor activity and emerging cultural opportunities

Requirements

• Min 5 years’ experience in brand activations, experimental marketing, events or partnerships within fashion/ lifestyle Gen Z brands
• Proven experience managing international campaigns and events
• Strong project management and budget management skills
• Excellent internal comms skills across the wider business
• Strong understanding of the Jaded brand DNA
• Ability to work flexible hours and travel internationally when required
• Experience working with agencies, production partners and creative teams

Benefits

• 50% Employee Discount
• 24 days holiday per year (plus bank holidays)
• A paid day off on your birthday
• A paid moving day per year
• Hybrid Working Arrangements - 1 day per week WFH
• Pension Scheme
• Bonus Scheme
• Employee Assistance Programme for you and your family
• £500 employee referral bonus scheme
• Local Business Discounts (cafés, fitness, beauty etc)
• North-West London office location directly located next to good transport links
• Casual office dress code (your style of dress is up to you, wear what you feel best in)
• Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
• Regular Office Social Events (e.g. payday socials)