Posted 3 months ago
Global Field Marketing Manager
AI Summary
Plans and executes global conferences, exhibitions, and company-hosted events; leads booth design and vendor coordination; manages the full event lifecycle onsite and offline; partners with sales to track leads and measure ROI; and handles onsite operations for international events.
About this role
Responsibilities
Own the end-to-end planning and execution of global conferences, exhibitions, and company-hosted events
Translate product capabilities into compelling booth experiences, demo showcases, and offline storytelling
Lead booth design direction and coordinate with internal teams and external vendors to deliver a premium brand experience
Manage the full event lifecycle, including planning, onsite execution, and post-event follow-up
Partner closely with the sales team to track leads, support conversion, and measure event ROI
Handle onsite operations across international events, including setup, vendor coordination, VIP hosting, and issue resolution
Requirements
Bachelor’s degree or above
Experience in field marketing, conference marketing, exhibition planning, or related roles in technology, B2B, internet, or SaaS companies
Strong understanding of how technical or software products should be presented in offline environments
Strong taste in visual presentation, spatial design, and brand experience
Highly self-driven, execution-oriented, and comfortable with frequent international travel
Able to stay calm under pressure and respond quickly to onsite challenges
Preferred: experience independently owning the full end-to-end cycle of international events