Go-To-Market Product Leader

Location: Amman, Jordan.
Working Arrangement: hybrid.
Type: Full-Time.
Start Date: Immediate.
Language Requirements: Fluency in Arabic & English (written and spoken).

About the Role:

You will own the commercial side of multiple digital products — not just marketing, not just launch, but the full GTM system.
We are not looking for a project manager. We are looking for someone who can architect, execute, and scale without needing step-by-step support.

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Your Responsibilities:

• Build and run go-to-market strategy from zero to traction
• Define and own funnels, activation flows, pricing, conversion paths
• Align product with real commercial value and test that fast
• Manage paid, organic, referral, and outbound channels
• Work directly with the founder to ship, learn, and scale quickly
• Own your KPIs — and if they miss, you don’t point fingers

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What You Must Have:

• You’ve launched and scaled digital products before — show us
• You’ve built or managed actual funnels (not slides about funnels)
• You understand CAC, LTV, churn, activation, velocity
• You don’t wait for someone to tell you what to do — you set your own targets and exceed them
• You are allergic to meetings, bloat, and marketing theater

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Optional, but Strong Plus:

• Background in B2B SaaS, talent tech, or strategy platforms
• Experience building from scratch with limited resources
• Clear understanding of MENA digital buying behavior

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If you're not a builder, this role will exhaust you.
If you're an operator who’s tired of waiting for permission — you'll thrive here.

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