Google Ads Specialist

Google Ads Specialist (Search + Performance Max | Lead Gen Focus) – Remote

Location: Remote

Working Hours: U.S. Business Hours

Contract Type: Full-Time

About the Role

We’re hiring a Google Ads Specialist to ** own, manage, and optimize paid search campaigns** across multiple client accounts.

This is a hands-on execution role — not strategy-only.

You will be actively inside accounts daily, making optimizations, fixing tracking, and driving measurable results.

If you understand **how to improve CPL, troubleshoot tracking, and scale campaigns **, this role fits you.

What You’ll Own

Campaign Management & Optimization (Daily Execution)

• Manage campaigns in Google Ads (Search + Performance Max)

• Optimize:

  • Bids
  • Budgets
  • Keywords
  • Targeting

• Improve:

  • Lead quality
  • Conversion rates
  • ROI

Performance Tracking & Analytics

• Monitor performance using:

  • Google Analytics

• Analyze:

  • CPL (Cost per Lead)
  • Conversion rates
  • Campaign efficiency

• Identify underperformance and take action immediately

• Ensure clean attribution and accurate reporting

Campaign Setup & Testing

• Build campaigns from scratch:

  • Structure
  • Ad groups
  • Targeting
  • Ad copy

• Conduct:

  • A/B testing (ads, landing pages, targeting)
  • Keyword research
  • Competitor analysis

Tracking & Technical Setup (Critical)

• Implement tracking via:

  • Google Tag Manager
  • Google Analytics

• Troubleshoot:

  • Conversion tracking issues
  • Data inconsistencies

• Ensure reliable data flow across systems

Reporting & Communication

• Deliver weekly performance reports with insights

• Share:

  • What’s working
  • What’s not
  • What’s next

• Communicate clearly with internal teams

What Success Looks Like

• Campaign performance improves consistently (CPL ↓, conversions ↑, ROI ↑)
• Tracking is accurate and reliable
• Issues are identified and fixed proactively
• Accounts are actively optimized (not on autopilot)
• Clear insights drive decision-making

Non-Negotiables

• 2+ years hands-on experience with Google Ads

• Active Google Ads Certification

• Strong experience with:

  • Search Ads
  • Performance Max campaigns
  • Google Tag Manager
  • Google Analytics

• Proven experience with lead generation campaigns

• Strong analytical mindset (data-driven decisions)

• Fluent English communication

• Ability to work U.S. hours

Nice to Have (Top Candidates)

• Experience with:

  • Google Shopping Ads
  • Meta Ads / Paid Social

• Familiarity with:

  • GoHighLevel

• Experience managing multiple client accounts

Who This Is NOT For

• Candidates with only basic Google Ads knowledge
• Strategy-only marketers with no execution
• Candidates who rely on others for tracking setup
• People who struggle managing multiple accounts

Who This Is Perfect For

• Hands-on operators who enjoy optimizing daily
• Performance-driven marketers focused on results
• Candidates comfortable in fast-paced environments
• People who take full ownership of outcomes

Why This Role Stands Out

• Direct ownership of performance (real impact)

• Exposure to multiple client accounts

• Fast learning and growth environment

• Opportunity to scale into:

  • Paid Media Lead
  • Performance Marketing Manager

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Client Interview
• Offer & Background Verification

Apply Now

If you:

• Live inside Google Ads
• Fix problems without being asked
• Care about results, not just clicks

This role is a strong fit.