Graduate Enrollment Coordinator

Position Summary

McMurry University seeks a dynamic, results-oriented Graduate Enrollment Professional to lead recruitment and marketing efforts for new and growing graduate programs, particularly in Business and Kinesiology.

This position plays a critical role in launching, growing, and sustaining high-demand graduate programs through strategic recruitment initiatives, corporate partnerships, and personalized student engagement. The successful candidate will combine relationship-building, marketing insight, and enrollment management expertise to drive measurable growth in graduate enrollment.

Primary Responsibilities

Graduate Recruitment & Enrollment Growth

• Develop and execute a strategic recruitment plan to grow enrollment in graduate programs in Business and Kinesiology.
• Identify, cultivate, and convert prospective students through proactive outreach (phone, email, virtual meetings, in-person events).
• Represent the university at recruitment events, conferences, graduate fairs, and corporate sites.
• Manage the full enrollment funnel from inquiry to matriculation.
• Maintain consistent follow-up with prospective students to increase yield rates.

Corporate & Community Partnerships

• Establish and grow partnerships with corporations, healthcare systems, school districts, athletic organizations, and regional employers.
• Negotiate cohort agreements, tuition partnerships, and employer-sponsored enrollment opportunities.
• Conduct on-site presentations and information sessions for corporate partners.
• Collaborate with university leadership to create customized graduate pathways aligned with workforce needs.

Application & Admissions Management

• Manage graduate applications from submission through admission decision.
• Ensure timely collection and review of application materials.
• Communicate admissions decisions and next steps clearly and professionally.
• Maintain accurate and up-to-date records within the university’s CRM and student information system.

Marketing & Outreach

• Collaborate with Marketing to develop targeted campaigns (digital, print, and event-based).
• Promote graduate programs to current McMurry undergraduate students through classroom visits, events, and direct outreach.
• Assist with developing recruitment materials and program messaging.
• Support open houses, virtual information sessions, and campus visit programs.

Graduate Assistantship Support

• Assist in administering the Graduate Assistant program.
• Communicate opportunities and eligibility requirements to prospective and current students.
• Coordinate with program directors on GA placements and tracking.

Qualifications Required

• Bachelor’s degree (Master’s preferred).
• 2+ years of experience in recruitment, enrollment management, sales, marketing, or corporate partnership development.
• Strong interpersonal and networking skills.
• Excellent written and verbal communication skills.
• Demonstrated ability to meet enrollment, sales, or performance targets.
• Willingness to travel regionally and occasionally out of state.
• Ability to work occasional evenings and weekends for recruitment events.

Preferred

• Experience in higher education graduate recruitment.
• Familiarity with CRM systems (Slate, Salesforce, HubSpot, or similar).
• Experience building corporate or community partnerships.
• Knowledge of graduate program structures and adult learner markets.

Core Competencies

• Strategic Enrollment Planning
• Relationship Building & Corporate Development
• Sales & Persuasive Communication
• Organization & Detail Management
• Data Tracking & CRM Utilization
• Initiative & Self-Direction

Performance Expectations

• Growth in graduate program inquiries and applications
• Increase in enrolled graduate students
• Development of new corporate partnerships
• Application processing efficiency and responsiveness
• Graduate student yield and retention metrics