Graphic Designer for a DTC Brand (US-based/Remote)
AI Summary
A contract Graphic Designer creates performance-focused ad creatives and landing pages for eCommerce brands, using AI tools for static and video generation to drive paid and organic campaign performance.
About this role
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
We’re looking for a Graphic Designer who specializes in creating high-performing ad creatives and landing pages for eCommerce brands. This role is focused on leveraging AI tools for static and video generation (not traditional video editing) to produce performance-driven creatives for paid ads and organic content. You should have a strong understanding of what converts — from scroll-stopping ad visuals to high-converting landing pages.
Responsibilities:
* Design high-quality static ad creatives for Meta and Google Ads
* Create AI-generated video and visual content for paid and organic channels
* Design and optimize landing pages for eCommerce brands (conversion-focused)
* Produce engaging organic social content aligned with brand voice
* Translate performance briefs into high-converting visual executions
* Create multiple variations of creatives for A/B testing and scaling
* Stay updated with the latest AI creative tools and trends
Requirements
* Strong experience designing performance-focused ad creatives (Meta & Google)
* Experience using AI tools for content creation (image + video generation). Experience with tools like Midjourney, Runway, Pika, or similar AI tools
* Proven experience working with eCommerce brands
* Ability to design high-converting landing pages
* Proficient in tools like Figma, Photoshop, or similar
* Highly creative with strong attention to detail
* Comfortable working in a fast-paced, performance-driven environment
Skills
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