
Posted 3 months ago
Graphic Designer (Performance Creative)
AI Summary
A Graphic Designer focused on performance creative for eCommerce, producing high-volume, data-driven ads across Meta, TikTok, YouTube, and Google in a direct-response, testing-driven environment.
About this role
Eli Z Group is a portfolio of multi-million dollar eCommerce brands operating in competitive international markets. We scale paid media aggressively and treat creative as the primary growth lever.
Our team runs structured weekly creative sprints, tests new concepts continuously, and scales what performs. Every asset we produce is measured. Performance is not a guess, it is tracked.
We are looking for a Graphic Designer who understands that in eCommerce, creative drives revenue.
This role sits at the intersection of creative execution and performance strategy.
You will produce high-volume, performance-focused graphic ads across Meta, TikTok, YouTube, and Google. Beyond editing, you will contribute to creative structure, hook development, and iteration cycles based on real performance data.
This is not a brand storytelling role. It is a direct-response, testing-driven environment.
The position begins with a short paid trial and transitions into a long-term role with growth opportunities into creative strategy and leadership.
Tasks
- Design high-converting static ads, carousels, and visual assets across multiple platform formats (1:1, 4:5, 9:16)
- Produce 20–30 design variations per week within structured creative testing cycles
- Build modular design systems and templates with easily interchangeable visual hooks, headlines, and CTAs
- Apply advanced typography, color contrast, and layout principles to maximize readability and "thumb-stop" rates
- Contribute to ad angle development, headline ideation, and visual brainstorming
- Reverse-engineer winning static and carousel ads from competitors and industry leaders
- Integrate AI tools (e.g., Midjourney, Photoshop Generative Fill) to accelerate workflows and enhance image quality
- Participate in weekly creative reviews and iteration planning based on real-time data
Requirements
- Strong portfolio of direct-response static ads and carousels that demonstrate a clear understanding of visual hierarchy and conversion.
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator) and Figma (if used for ad layouts).
- Experience working within structured creative testing cycles, moving from initial concept to high-volume variations.
- Experience working within structured creative testing cycles
- Clear understanding of visual "thumb-stop" strategy, typography, and high-contrast layout principles.
- After Effects capability
- Hands-on experience with AI design tools (Midjourney, Photoshop Generative Fill, Magnific, etc.) to scale output and enhance assets
- Copywriting instinct for hooks and CTAs
- Experience in high-output creative teams where speed and data-driven iteration are the daily norms.
Benefits
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Flexible remote role (20 hrs/week)
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Growth-focused international team
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Performance-based bonuses
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Access to top marketing & AI tools
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You have designed hundreds of direct-response ad creatives, not just brand identities or editorial layouts
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You understand how specific design decisions (text hierarchy, contrast, focal points) directly impact performance metrics
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You are comfortable working within fast testing cycles and rapid iterations
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You proactively research visual marketing trends, competitor ad libraries, and platform best practices
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You experiment with AI image generation and workflow optimization tools
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You care deeply about business outcomes, conversion rates, and ROI—not just pure aesthetics
Skills
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