Graphic Designer (Performance Marketing & Email)

Company: DREAMLABS

Reports to: Blake Pinsker, CEO

Other Leadership: Torii Rowe, Co-Founder

Location: Remote

Employment Type: Full-Time

Compensation: $60,000 – $80,000 (DOE)

About DREAMLABS

DREAMLABS is a performance marketing agency that builds and scales disruptive DTC eCommerce brands. We specialize in high-performance creative production and paid social strategy, partnering with ambitious brands across categories.

We operate lean, fast, and execution-first. No corporate red tape. High autonomy. High accountability.

AI proficiency is a core expectation across our team. We hire modern operators who use AI tools daily to increase output, sharpen ideas, and eliminate inefficiency.

Role Overview

We are hiring a Performance Marketing & Email Graphic Designer to become a go-to designer for paid social and acquisition-focused creative for our clients.

This role is performance-first. You will own visual execution across Meta, TikTok, and email, building scalable testing systems and high-converting ad creative. You will collaborate closely with media buyers and creative strategists to drive measurable performance improvements.

This is a high-output, iteration-heavy role. We expect you to be proficient in leveraging AI tools to accelerate ideation, concept development, variation creation, and workflow efficiency.

Core Responsibilities

Paid Social & Performance Creative (Primary Focus)

• Design high-converting static ads for Meta, TikTok, and other paid platforms

• Create structured creative variations for systematic A/B testing

• Develop thumb-stopping hooks and performance-driven visual concepts

• Translate performance data into new design iterations

• Rapidly iterate based on feedback from media buyers

• Maintain brand consistency while optimizing for conversion

• Use AI tools to generate visual concepts, variations, angles, and layout exploration

Creative Systems & Testing Infrastructure

• Build modular ad templates that allow for fast testing at scale

• Develop structured naming, file organization, and creative testing workflows

• Improve internal systems to increase output without sacrificing quality

• Support the creative strategy team with rapid concept mockups

• Ensure consistent on-time delivery across accounts

• Use AI to accelerate research, competitive analysis, and visual exploration

Cross-Channel Support (Secondary)

• Support email marketing design when needed

• Collaborate on brand refreshes and visual system improvements

Email Design & Lifecycle Creative (Primary Focus)

• Design high-converting email campaigns and automated flows
• Build modular, scalable email templates
• Create mobile-first, conversion-focused layouts
• Collaborate with strategists on structure, hooks, and offer framing
• Maintain brand consistency across multiple DTC accounts
• Continuously improve hierarchy, CTA structure, and visual clarity
• Use AI tools to accelerate concepting, layout exploration, copy refinement, and iteration

Design Tools, Workflow & AI Integration

• Proficient in Figma and Adobe Creative Suite

• Strong understanding of paid social ad specs and platform nuances

• Highly organized with spreadsheets, task lists, and deadlines

• Demonstrated daily use of AI tools (ChatGPT, Midjourney, image generation tools, etc.)

• Ability to explain how AI increases your output and iteration speed

What Success Looks Like in 12 Months

• Noticeable improvement in CTR and thumb-stop rates across accounts

• Increased creative testing velocity across all clients

• Clear modular systems built for scalable paid social production

• Faster iteration cycles driven by AI integration

• Strong collaboration between design, strategy, and media buying

• Reliable on-time delivery with minimal oversight

• Organized creative libraries and structured testing workflowsEmail creative quality elevated across all clients

Requirements

Must-Have Experience

• 3–6+ years designing for DTC brands

• Strong portfolio of real paid social ad creative (not just brand work or mockups)

• Experience designing high-performing static ads for Meta and TikTok

• Understanding of direct-response principles and conversion-focused design

• Experience working closely with performance teams or media buyers

• Proficiency in Figma and Adobe Creative Suite

• Demonstrated experience using AI tools in daily workflow

• Highly organized and able to manage multiple brands simultaneously

• Strong typography, hierarchy, and visual clarity across performance ads

• Strong portfolio of real email marketing work (not just mockups)
• Experience with Klaviyo or similar ESP

Strong Plus If You Have

• Agency experience managing multiple DTC accounts

• Experience designing landing pages or CRO-focused pages

• Familiarity with performance metrics (CTR, CPC, CPA, CVR, ROAS)

• Experience building modular creative testing systems

• Experience working directly with founders or CEOs

Benefits

Compensation & Benefits

Base Salary: $60,000 – $80,000 (depending on experience)

Remote work environment

Direct exposure to leadership

Opportunity to grow with a fast-scaling agency

Collaborative, high-performance culture

How to Apply

Submit your application with the following:

1. Portfolio link showcasing real paid social ads you designed for DTC brands. Mockups alone will not be considered.
2. 3–5 examples of performance-focused static ads and brief context on results (if available).
3. Brief note (2–3 sentences) on how you use AI tools in your daily design workflow.

Applications without a portfolio will not be reviewed.