Growth Analyst
AI Summary
A Growth Analyst leads end-to-end creative operations for assigned clients, strategizing and executing paid ad concepts while connecting data to creative to drive performance.
About this role
ABOUT
NewForm is a performance marketing agency that oversees ~100m/yr in spend for tech and mobile brands. We help category disruptors (Betr, ElevenLabs, Binance etc) scale paid social with our short-form content-led approach. We have an in-house content team that creates thousands of human ads a month with the goal of driving efficient growth for our clients.
THE ROLE
As a Growth Analyst, you will lead the creative operation from A->Z for your assigned clients. You will be responsible for strategizing, concepting, and executing on paid ad concepts, leveraging our in-house content team and external network of creators. As a Growth Analyst, you are responsible for connecting the data to the creative. You have an eye for what creative is good, but also are analytical and use data to inform your strategy and execution.
RESPONSIBILITIES
Serve as the main point of contact on creative for assigned clients
Lead ad scripting, paid media content strategy, and execution with creators
Partner with editors to bring ads to life
Manage multiple clients and projects simultaneously with precision
Analyze performance data to continuously improve content performance and scale
Stay ahead of UGC + paid ads trends to keep clients on the cutting edge
REQUIREMENTS
Hands-on experience with ads (Meta, TikTok, or similar)
Analytical in nature, ability to look at large swaths of data/trends and gather signal
Strong communication and organizational skills
A sharp eye for what makes a winning ad creative
Ability to manage creative production workflows
We encourage applicants to apply even if they don't meet all of the requirements. We are a group of industry outsiders disrupting the way growth is done, so we value those with different backgrounds who are eager to learn.
BENEFITS
This is a full-time in-office position (NYC). Strategists are expected to be in office 3-4 days/week
Competitive compensation (70-110k/yr base)
Competitive bonus (top analysts earn 30%+ bonuses)
Company-paid health, dental, and vision insurance
300/mo commuter benefit
Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)
Skills
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