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Posted 13 days ago

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Growth Associate (St. Louis, MO)

AtlantaHybrid

AI Summary

Identifies and engages potential customer accounts and key decision-makers through research and omni-channel outreach to schedule Discovery Calls and Demos for the Growth Team.

About this role

  • Identify and engage potential customer accounts and key decision-makers through thorough research.

  • Execute omni-channel outreach via phone, email, and social platforms to build relationships and schedule Discovery Calls/Demos for the Growth Team.

  • Conduct weekly in-person prospecting visits to agencies, leveraging physical collateral and professional gifting to establish high-touch relationships.

  • Travel monthly to designated markets to execute localized business development and expand the company’s physical presence.

  • Track and report all activities in HubSpot CRM to ensure seamless pipeline management.

  • Utilize a suite of sales tools (HubSpot CRM, Apollo/Outreach, ZoomInfo, Winmo, Goody, LinkedIn Sales Navigator) to optimize prospecting efforts.

  • Support Growth Directors in advancing deals beyond the initial Discovery Call/Demo, ensuring smooth progression through the sales funnel.

  • Collaborate cross-functionally with Planning, Growth, and Business Development teams to align sales strategies and maximize impact.

  • Curate and share relevant LinkedIn content to enhance personal branding and increase company visibility within the professional network.

Requirements

  • 2-4 years of experience in B2B sales or business development in media, advertising, programmatic, broadcasting, digital media, AdTech, MarTech, or related industries.

  • Strong experience in new business development, including prospect research, outbound outreach, relationship building, qualification, and pipeline generation.

  • Strong communication and relationship-building skills, with the ability to engage decision-makers and develop relationships with prospective clients and agencies.

  • Demonstrated ability to generate qualified opportunities and work toward measurable business development or pipeline targets.

  • Self-motivated, proactive, and results-oriented, with the ability to manage prospecting activity and priorities independently.

  • Readiness to travel for agency visits, industry events, client meetings, and other business development activities.

  • Hands-on experience with CRM, prospecting, and AI tools; experience with HubSpot, Salesforce, Apollo, Outreach, ZoomInfo, or LinkedIn Sales Navigator is preferred.

Skills

ApolloB2b SalesBusiness DevelopmentGoodyHubSpot CRMLinkedIn Sales NavigatorOutbound OutreachOutReachPipeline GenerationPipeline ManagementProspectingQualificationRelationship BuildingSalesforceWinmoZoomInfo

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