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Posted 6 days ago

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Growth & Brand Specialist

São PauloHybrid

AI Summary

Growth & Brand Specialist in São Paulo owns social content end-to-end, drives paid acquisition and CRM/engagement for Luzia’s Brazilian user base, using data to shape content and campaign recommendations.

About this role

About Us


Luzia is Europe's fastest-growing AI consumer company, redefining conversational AI with cutting-edge LLMs and an unparalleled user experience. We're on a mission to make Luzia the go-to AI personal assistant for millions of users across Latin America.
⚡ 80M+ users worldwide in under 3 years
🌎 LatAm is 60%+ of our user base
🚀 Backed by Khosla Ventures, Prosus Ventures, A-Star, Monashees and more

The Role


We're looking for our person on the ground in Brazil - someone who lives and breathes Brazilian social media, spots trends before they peak, and turns that instinct into creative that performs. Sitting in our Growth team and partnering closely with Brand, you'll drive social content end-to-end while supporting paid acquisition and CRM/engagement initiatives that keep our Brazilian user base growing and active.

What makes you the ideal candidate

  • 3+ years of experience in social media and growth

  • Deep, current fluency in Brazilian social media - trends, creators, viral content, ad formats

  • Data-driven: you use performance insights to shape content and campaigns, and turn data into recommendations

  • Hands-on experience with paid channels (Meta, Google, TikTok Ads)

  • Exposure to CRM/lifecycle tools (CleverTap or similar)

  • Sharp creative eye and a proactive, end-to-end ownership mindset

  • Native/fluent Portuguese; comfortable working in English

How you'll make a difference

  • Drive BR social content: spot trends, create and execute content across paid and organic

  • Analyze creative performance and turn learnings into better content

  • Support paid campaign execution and optimization for Brazil

  • Support CRM/lifecycle campaigns (push, in-app, WhatsApp)

  • Occasional support for in-market events and user research

Working model

This is a hybrid role based in our Sao Paolo office - you’ll combine working from our office and working from home

Equal opportunity

Luzia is an equal opportunity employer. We hire based on what you build and how you think.

Ready to build with us?

Apply via the link below. We read every application

Skills

A/b TestingCleverTapCRM & Lifecycle MarketingData AnalysisGoogle AdsMeta AdsPerformance MarketingPortugueseSocial Media (organic & Paid)TikTok Ads

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