Growth Lead - Ukraine

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

Your Mission

We’re looking for a Senior Growth Lead to drive sustainable, data-informed growth across the entire customer lifecycle — from acquisition to retention - and take BlaBlaCar to the next level in Ukraine. You’ll own the local growth leading and partner with global teams on settings the strategy end-to-end, blending analytical rigor with creative experimentation to unlock new opportunities, optimize performance, and build scalable systems for long-term success.This is a highly cross-functional role, working closely with marketing, business, product, data, and customer success teams to ensure that every stage of the funnel contributes to a seamless and engaging customer journey.

Your Role

• Lead full-funnel growth initiatives — from awareness and acquisition to engagement, retention, and referral.
• Develop and execute data-driven experiments to identify, test, and scale the most impactful growth levers.
• Own key metrics such as CAC, LTV, conversion rates, churn, and engagement.
• Collaborate with Product and Marketing teams to improve user journeys, messaging, and channel performance.
• Design and manage multi-channel growth strategies, including performance marketing, lifecycle marketing (email, push, CRM), SEO/ASO, partnerships, and referrals.
• Build and refine analytics frameworks to track performance, uncover insights, and inform decision-making.
• Champion sustainable growth, ensuring acquisition strategies align with long-term retention and brand health.
• Mentor and inspire junior team members and help build a culture of experimentation, curiosity, and accountability.

Your qualifications

• 5+ years of experience in growth, performance marketing, or data-driven product marketing, consultancy or entrepreneurship — ideally in a fast-paced, tech-driven environment.
• Proven track record of scaling user acquisition and improving retention through full-funnel optimization.
• Strong analytical mindset — comfortable with data tools (Tableau) and statistical thinking.
• A creative problem-solver who can balance numbers with storytelling and brand-building.
• Experience designing and executing A/B tests, marketing experiments, and lifecycle campaigns.
• Strong understanding of growth frameworks and sustainable growth principles.
• Excellent communication and collaboration skills — able to align teams around shared goals and insights.
• Fluent in English and Ukrainian

What we have to offer

• Hybrid status
• 4 additional weeks on top of legal maternity/paternity leaves
• Financial support for home office equipment
• 24 days holidays* per year including 12 days of public holidays (vacations and sick leaves are compensated according to the labor law)
• Local meal plan policy
• Public transport compensation
• Mental health support & individual therapy sessions
• Private health insurance
• Personal growth via trainings, mentorship, internal mobility programs, and English classes
• Employee Stock ownership plan
• Regular team building events (End of Summer Party, Christmas Dinner, Workshops)

Interested in joining the ride?

• a 45-min video-call with Maxime, Talent Acquisition Manager, to get to know you, understand your career expectations and answer your questions
• a 60-min video-call with our Head of CEE Marketplace, Roman Miroshnichenko to deep dive into your experience executing marketing strategies and delivering campaigns
• a fully remote exercise to evaluate your technical skills, including a 60-min video-call with key stakeholders to present your work;
• a 30-min video-call with our COO, Adrien Tahon, for a final validation