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nahc.io

Posted 5 months ago

Open

Growth Manager

Hong KongRemoteFull-time

AI Summary

Growth-focused marketing professional grows top-of-funnel and conversions by crafting campaigns, optimizing funnels, and partnering with creators to scale a web3 product.

About this role

Overview

Our client is a fast-growing web3 startup building something collectors will love. They're looking for a Marketing Associate with a growth mindset — someone who loves experimenting, shipping fast, and figuring out what actually moves numbers. You don't need prior crypto or web3 experience, curiosity to learn is enough.

What You Will Do

  • Working directly with the founders to scale the product, remix content for different platforms, and find creative ways to convert users across channels.
  • Design and execute campaigns that drive top-of-funnel growth.
  • Move fast from concept to launch
  • Build a consistent content engine with creators (in-house or external) that attracts and converts new users weekly
  • Optimize conversion funnels and landing pages
  • Track performance, run experiments, pull insights from analytics, and present actionable recommendations to the team

    • What You Will Need

  • 3+ years of experience in growth marketing, performance marketing, content strategy, or campaign execution (preferably at a startup or fast-moving agency)
  • Proven track record of launching and scaling campaigns end-to-end — from brainstorm to reporting
  • Deep fluency with social platforms: TikTok, IG Reels, YouTube Shorts, X (Twitter), and emerging channels
  • Experience managing creators, freelancers, or agencies
  • Strong grasp of funnel metrics (CTR, CVR, CAC, LTV, drop-off analysis) and eagerness to learn more advanced analytics
  • Self-starter with a startup mindset: you thrive with ambiguity, think outside the box, and don't need hand-holding
  • Open to travel for team events, conferences, and live activations
  • Experience with TCG, collectibles, gaming culture, or hobby communities is a big plus

    • Skills

    A/b TestingAnalytics (metrics, Funnels, CAC, LTV)Campaign ExecutionContent StrategyConversion Rate OptimizationCreator ManagementData-driven Decision MakingExperiment DesignFreelancer/agency ManagementGrowth MarketingLanding Page OptimizationPerformance MarketingReporting & InsightsSocial Platforms (TikTok, IG Reels, YouTube Shorts, X/Twitter)Startup ExperienceTravel WillingnessWeb3/crypto Familiarity (nice To Have)

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