Growth Manager, B2B

About the role

As a Growth Manager, B2B, you serve as both a strategic advisor and a hands-on digital marketing expert, owning the relationship between marketing performance and business outcomes for your clients. Acting in a fractional CMO capacity, you'll guide clients through stages of marketing maturity while directly managing paid media strategy and execution.

Your job is to drive scalable growth — whether through demand generation campaigns, account-based marketing initiatives, or better alignment between data and sales enablement. You’ll work cross-functionally with internal teams (CRO, Creative, SEO, and Business Intelligence) to ensure campaigns not only deliver a quality pipeline but are integrated with the client’s broader business goals.

What you'll do

❤️ Client Management, Growth, & Strategy

• Lead all client communications, including weekly/bi-weekly calls and async updates. Act as the primary point of contact for client stakeholders (owners, CMOs), managing issue lists, action items, and post-mortems, building long-term client relationships rooted in trust, expertise, and measurable business impact.
• Proactively identifying and implementing strategies to increase client MRR, revenue, and profit. This includes analyzing performance data, identifying opportunities for optimization, and executing effective marketing campaigns.
• Act as a fractional CMO: understand client businesses deeply, define goals, and design strategies that grow pipeline, revenue, and profit.
• Serve as the primary strategic point of contact for clients, leading regular performance reviews, reporting, and roadmap conversations.
• Identify and lead upsell/cross-sell opportunities supported by data and aligned with client business objectives.
• Initiate and drive contract renewals and extensions, ensuring long-term client partnerships and revenue stability.
• Collaborating with clients to define clear, measurable, achievable, relevant, and time-bound goals, and ensuring their successful attainment through diligent project management and performance monitoring.
• Guide clients through the Marketing Maturity Mountain (M3) framework, helping them progress through different stages of growth and implement appropriate marketing strategies at each level.
  
  

❤️ Paid Media Management

• Strong to expert knowledge of Meta or Google Ads
• Plan, build, and optimize demand generation and account-based paid campaigns across platforms (LinkedIn, Google, Microsoft, YouTube, Meta, etc.).
• Regularly monitor and analyze paid media performance, providing comprehensive reports to clients, and using data-driven insights to optimize strategies and ensure continuous improvement.
• Own budget pacing, forecasting, and ROI tracking, ensuring spend aligns with pipeline and revenue targets.
• Stay up to date with platform trends, certifications, and tools to continually push B2B performance forward.

❤️ Data & Reporting

• Deliver clear, data-driven reports and strategic performance insights that tie paid media results to business KPIs (CPL, pipeline value, SQL conversion rates, CAC, ARR impact).
• Identify underperformance, diagnose root causes, and implement actionable plans across departments to get back on track.
• Confidently troubleshoot lead tracking, attribution modeling (first-touch, multi-touch, account-level), and CRM/marketing automation integrations.

❤️ Cross-Functional Collaboration

• Represent your clients internally to other teams
• Collaborate with CRO, Performance Creative, Email, Data Ops, and SEO teams to drive account improvements using Asana for task management
• Identifying opportunities to expand client relationships by strategically upselling existing services and cross-selling new offerings, aligning these recommendations with client goals and accelerating their progress.

❤️ Thought Leadership

• Partner with the KlientBoost Marketing team to generate B2B focused content to share, primarily on LinkedIn developing a personal brand, known for B2B expertise
• Represent KlientBoost in industry-facing settings, including webinars, Slack communities, and conferences as an eCommerce growth expert
  
  

Knowledge and Critical Skills/Expertise

• 2–3 years of hands-on paid media experience in B2B demand generation with measurable results.
• Strong client-facing skills: able to lead conversations, present strategies, and influence executive stakeholders.
• Mastery of LinkedIn Ads, Google Ads, and Microsoft Ads; bonus for experience with programmatic, ABM platforms (e.g., 6sense, Demandbase), or intent data tools.
• Strong business acumen — you understand how marketing drives pipeline, revenue, and customer lifetime value in complex B2B sales cycles.
• Skilled in campaign strategy, execution, analysis, and storytelling with data.
• Comfortable managing multiple client relationships and priorities with attention to detail and process.
• Base understanding of CRO, SEO, and Creative Strategy.
• Base understanding of marketing automation (HubSpot, Marketo, Pardot) and CRM tracking (Salesforce).
  
  

Experience

• 3–5 years of hands-on experience managing B2B paid search & paid social campaigns; agency or high-growth SaaS/enterprise side.
• Proven management of ≥ $250k/mo in ad spend across ≥ 5 B2B accounts, with measurable impact on qualified pipeline and revenue.
• Fluency in the B2B marketing tech stack — LinkedIn Ads, Google Ads, GA4, Salesforce/HubSpot/Marketo, and multi-touch attribution setup.
• Working knowledge of account-based marketing (ABM), creative strategy, demand gen frameworks, and sales/marketing alignment to improve lead quality and conversion.

Benefits
🏥 100% Coverage of Benefits (Health, Vision, Dental, Life) on the Base Plan
👨‍👩‍👧‍👦 Options to add on FSA Medical Care, Accident and other Life insurances at an additional cost
💰 401K - up to 5% Discretionary Company Match
🏖 Unlimited PTO
🏡 Work-From-Home / Hybrid Options
🏋🏾‍♀️ Wellness Allowance ($100 reimbursed for a wellness benefit: gym membership, chiropractor, therapy, pickleball court rental etc.)
🌮 Lunch Covered on Fridays
📚 Conference/Education Allowance - Up to $1,000 a year

Here's what we promise you:
🙌 We want to build something we're proud of and help you develop in your career.
🙌 We're committed to developing our skills, continuous improvement and G.R.O.W.T .H.:

• Goal Driven - oriented towards achieving goals for clients, KB and yourself
• Resourceful - effectively solve problems, adapt to challenges, and utilize available resources to contribute to the agency’s success.
• Optimistic - Embodying a can-do attitude & forward thinking mindset that fosters productivity, morale & collaboration
• World Class - Consistently delivering high quality results that drives innovation & proactive problem solving
• Transparent - Openly sharing information, being accountable and fostering a culture of trust and integrity within the agency
• Happy & Healthy - Commitment to foster a workplace that promotes holistic wellbeing that drives feeling supported, valued, energized, and productive

🙌 We are adaptable and nimble - working to adapt to an ever changing marketing landscape

🙌 We want you to succeed and grow in your craft - we're here to support you along the way

🙌 We promise that as KlientBoost gets better and grows, you'll see the benefits, too.