Growth Marketing Lead

Company Description

MOST 2414 is a digital marketing agency in Bangkok working at the intersection of digital strategy, marketing, contents, and e-commerce.

Through a "doer’s attitude," we help businesses unlock digital growth. Our mission is to elevate the agency-client relationship from "supplier" to "trusted growth partner."

Job Description

We are looking for a strategic, hands-on Growth Marketing Lead to oversee our digital marketing operations, bridge performance with creative strategy, and mentor a rising team.

In this role, you will be both a thinker and a doer. You will step in to lead client strategy, oversee media planning/buying, and supervise our marketing and e-commerce execution. You aren't just managing from a spreadsheet; you will actively architect digital marketing campaigns, guide client relationships, and directly coach our internal specialists (Performance, Account Management, and Operations) to build a high-performing ecosystem

Key Responsibilities

Strategy & Client Leadership

• Omnichannel Strategy: Architect end-to-end digital marketing and e-commerce strategies for clients, connecting content marketing, performance media, and influencer management.
• Growth Partnership: Act as the strategic point of contact for key client accounts, translating business goals into actionable marketing roadmaps.
• New Business Proposals: Support the leadership team in pitching and drafting strategic proposals for prospective clients.

Content Marketing & Quality Supervision

• Contents: Plan, execute and oversee contents for organic and paid campaigns
• Collaborative Matchmaker: Establish a smooth collaboration among internal teams (content marketing, design, e-commerce) and external teams (clients and creative suppliers)

Media Planning & Performance Supervision

• Media Architecture: Oversee and review media planning, buying, and optimizations across Meta, Google, TikTok, and e-commerce marketplaces (CPAS/Internal Ads).

• Advanced Analytics: Establish framework guidelines for UTM tracking architectures, pixel configurations, and automated Looker Studio reporting dashboards.
• Cross-Functional Sync: Supervise the workflow between Performance Marketing, E-commerce Operations, and the Creative/Content teams to ensure asset optimization matches performance data

Team Management & Mentorship

• Hands-on Coaching: Actively train, mentor, and upskill junior and mid-level team members (including our Account Management and Performance Marketing specialists) to elevate their execution capabilities
• Resource Allocation: Manage project timelines, campaign execution workflows, and overall team delivery to ensure work is balanced and high-quality.
  
  
  

Qualifications

• Experience: 3-6 years in Digital Marketing, Media Planning, or Growth Marketing (Agency experience is highly preferred).
• The "Doer" Balance: Proven experience executing campaigns yourself in the past, with the strategic maturity to now lead others.
  
• Full-Funnel Knowledge: Deep understanding of paid media (Performance/SEM), influencer marketing, content strategy, and e-commerce dynamics.
  
• Data & Tracking Fluent: Confident with web/app tracking ecosystems, data visualization tools (Looker Studio/Excel), and data-driven decision-making.
• AI Productivity: Experienced or highly proactive in adopting AI tools (e.g., ChatGPT, Claude, Gemini) to streamline strategic planning, workflows, and copywriting workflows.
• Language: Native-level fluency in Thai and a strong professional command of English for strategic reporting, presentations, and internal communication.
  

Additional Information

• Hybrid working from anywhere (WFA) policy
• Casual and professional environment
• Direct impact on agency growth with clear opportunities to scale into a broader executive role as the team expands