Growth Marketing Manager
AI Summary
Growth Marketing Manager at Mirage, an AI-native video platform, responsible for supercharging performance ads and driving growth marketing initiatives through data-driven campaigns, creator partnerships, and cross-functional collaboration.
About this role
Mirage is an AI-native video platform that intelligently orchestrates production and editing through natural language. Our models leverage contextual awareness to execute the same creative decisions a professional editor would — dramatically improving productivity for experienced teams, while making video creation accessible to anyone.
We’re an interdisciplinary team addressing some of the most difficult technical and creative challenges in generative media. As an early member of our team, you’ll tackle foundational problems that remain largely unsolved across the industry, driving an outsized impact on the future of creative expression.
More about us
Product (Captions by Mirage)
Research (Our Models and Agents)
Updates (Mirage on X / twitter)
TechCrunch, Forbes AI 50, Fast Company (press)
Our Investors
We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.
Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)
About the role:
We’re looking for a Growth Marketing Manager to supercharge our performance ads and support general growth marketing initiatives. In this role, you’ll leverage data-driven insights, creative expertise, and market research to craft compelling ad campaigns. You’ll also collaborate with top global creators and work cross functionally with creative, product, and performance teams to drive impactful video and static ads.
Key Responsibilities:
Create performance ads for paid social platforms, aligning closely with the performance team to deliver on business objectives
Source and manage creators end to end, including identifying new partners, managing outreach, negotiating contracts, and guiding ad production to meet our high brand standards
Craft comprehensive creative briefs for creators, agencies, and internal teams
Measure, track, and analyze campaign performance data to inform testing strategies and continuously improve outcomes
Collaborate with product, design, and other cross functional stakeholders to ensure a full-funnel approach to reaching both new and core audiences
Requirements:
Minimum 4+ years experience as a performance marketer or growth marketer with strong creative skillset
Hands on experience with Meta platforms and proven expertise in paid social and direct response advertising
Deep understanding of digital marketing principles and social media platforms, like Meta, TikTok, Youtube, and Linkedin
Strong proficiency in Google Sheets or Microsoft Excel
Strong project management and organizational skills
Experience working with global creators and influencers
Self starter with an adaptable mindset and passion for innovation
Benefits:
Comprehensive medical, dental, and vision plans
401K with employer match
Commuter Benefits
Catered lunch multiple days per week
Dinner stipend every night if you're working late and want a bite!
Grubhub subscription
Health & Wellness Perks
Multiple team offsites per year with team events every month
Generous PTO policy
Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Please note benefits apply to full time employees only.
Skills
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