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Zocks

Posted 5 months ago

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Growth Marketing Manager

BudapestOn-siteFull-time

AI Summary

Growth Marketing Manager at Zocks builds and optimizes targeted email outreach campaigns for US-based financial advisors, driving engagement and adoption of the AI meeting assistant.

About this role

Company Overview:
We're Zocks, a venture capital-backed AI startup changing the world of financial services, and other industries that value security and privacy. Our founding team built their careers working on real-time communication products, building enterprise platforms, and crafting tools for some of the most security-conscious industries. With experience gained from industry leaders like Twilio, IBM, Microsoft, and Hearsay Systems, we're using AI to bridge human conversations with enterprise systems, starting with financial services.

Our focus, although simple, is powerful: reinventing business operations and transforming the areas that often get bogged down by slow, inefficient processes. Our innovative platform allows people to communicate naturally, while we capture the information they need, so they can avoid data entry, streamline their operations, and spend more time on what matters most: their clients.

Location: Budapest, XI. (On-site Monday to Thursday, Remote on Fridays)

Purpose of the Role:
As a Growth Marketing Manager at Zocks, you will play a key role in supporting and executing targeted marketing campaigns designed to nurture engagement and drive adoption of our AI meeting assistant among US-based financial advisors. This role is focused on personalized email outreach (not typical newsletter broadcasts). You’ll work with a diverse tech stack and be part of a dynamic team where adaptability, creativity, and continuous optimization are essential.

Key Responsibilities

  • Execute and manage dynamic email outreach sequences tailored to U.S. financial advisors, ensuring messaging feels personal and human-centred.
  • Own campaign tracking, monitoring, and performance optimization across multiple concurrent campaigns (webinars, events, demos).
  • Collaborate with Sales and Product teams to refine messaging and ensure alignment with product updates and feature launches.
  • Use tools like Apollo, Instantly AI, and similar platforms for outreach execution, sequencing, and automation.
  • Analyze campaign performance data and proactively suggest improvements to boost engagement, retention, and conversion.
  • Support strategic initiatives around user retention and engagement, including in-app messaging, pop-ups, and chat prompts.
  • Contribute to other marketing activities such as content support for help articles, assisting in PPC text creation, or small web updates when needed.

    • Skills & Experience

  • Fluent Hungarian and English (written & verbal) — able to write persuasive, conversational outreach tailored to U.S. audiences.
  • 3+ years of hands-on marketing experience, ideally in SaaS, IT services or other tech-centric marketing roles.
  • Experience with outreach tools and automation platforms (e.g., Apollo, Instantly, or similar).
  • Comfortable working with multiple campaigns simultaneously, adapting to shifting priorities and evolving product features.
  • Tech-savvy mindset — quick to learn and experiment with new tools, workflows, and optimizations.
  • Strong analytical instincts — able to monitor metrics, identify trends, and recommend actionable improvements.
  • Ideally exposure to retention and engagement strategies (in-app messaging, lifecycle flows), and experience or interest in content creation, email sequencing strategy, or marketing funnel optimization.

    • Skills

    A/b TestingApolloCampaign ManagementChat PromptsContent SupportData AnalysisEmail OutreachIn-app MessagingInstantly AIMarketing AutomationMulti-channel CampaignsPop-upsPPC Text CreationSQL Or Analytics ProficiencyWeb Updates

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