Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.
What You'll Do
Own the commercial strategy for Mexico: identify target accounts, build pipeline, and close initial deals across agencies, advertisers, and media companies
Take a consultative approach to sales — educate the market on Samba's data, measurement, and audience solutions while adapting value propositions to local needs
Develop and execute account plans for key prospects, manage the full sales cycle from prospecting through close, and maintain accurate forecasting
Identify, evaluate, and negotiate strategic partnerships with local broadcasters, OEMs, data providers, platforms, and technology partners critical to Samba's Mexico infrastructure
Map the Mexican media, advertising, and data ecosystem — understand who the key players are, where the opportunities lie, and what partnerships unlock scale
Serve as the technical point of contact for prospects and partners — scope integrations, troubleshoot implementation questions, and translate Samba's product capabilities into client-specific solutions
Provide technical pre-sales support: run product demos, respond to RFIs/RFPs, and build proof-of-concept solutions that demonstrate value
Develop a comprehensive Mexico market entry strategy encompassing regulatory landscape, competitive positioning, data privacy compliance, partnership requirements, and revenue projections
Build the operational foundation for Samba's Mexico presence — define processes, reporting cadences, and success metrics
Provide regular market updates and strategic recommendations to Samba's international and executive leadership
Who You Are
Entrepreneurial builder with 10+ years of commercial experience in ad tech, media, data, or SaaS — with a proven track record of launching products, entering new markets, and closing deals in Mexico or broader Latin America
Commercially sharp and strategically minded: you've built pipeline, closed deals, and thought beyond quota to build something new, whether through a consulting, market entry, or strategic commercial background
Technically fluent: you understand APIs, data integrations, programmatic ecosystems, and measurement methodologies well enough to hold your own in technical conversations and troubleshoot client implementations
Deeply networked across the Mexican ecosystem: established relationships with agencies, broadcasters, platforms, and advertisers, including major holding companies such as Publicis, WPP, Omnicom, Dentsu, Havas, and IPG
Knowledgeable about the Mexican media and data landscape: including the television ecosystem (broadcasters, OTT, pay TV, ACR/smart TV), audience data, cross-screen measurement, and data privacy regulations (LFPDPPP)
Bilingual: native or professional fluency in both Spanish and English is required
Self-directed and cross-functional: you operate with significant autonomy, set your own priorities, and collaborate effectively across sales, product, engineering, legal, and marketing, often across time zones
Comfortable at the executive level: confident presenting to C-suite buyers and navigating complex, enterprise-level negotiations
MBA or equivalent advanced degree from a top-tier program
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