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nahc.io

Posted 6 months ago

Open

GTM Marketing Lead

United StatesRemoteFull-time

AI Summary

Growth-focused GTM marketer leads U.S. expansion for a consumer social commerce product, owning experiments, campaigns, and dashboards to drive scalable growth.

About this role

We are seeking a hands-on Growth Hacker / GTM Marketing Lead to drive our U.S. market expansion. You’ll own the go-to-market strategy for our consumer-facing social commerce product, with a focus on TikTok-native growth loops, creator partnerships, and performance marketing.
This is a builder role — not just setting strategy but actively running campaigns, testing channels, and building repeatable growth playbooks. You’ll leverage your prior experience scaling a consumer product into the U.S. market to help us land and expand.

What You Will Do

  • US Market Expansion
  • Lead GTM execution to expand our product into the U.S.
  • Localize positioning, messaging, and campaigns for the U.S. consumer & creator ecosystem.
  • Build relationships with U.S.-based creators, affiliates, and communities.

  • Growth Hacking & Marketing Execution
  • Design and run experiments across acquisition channels (TikTok, IG Reels, YouTube Shorts, referral loops, paid social).
  • Optimize CAC and identify repeatable channels to scale.
  • Implement and optimize viral loops, referral programs, and gamification mechanics.

  • TikTok & Creator Marketing
  • Run creator campaigns and affiliate activations directly on TikTok.
  • Analyze creative performance and identify what hooks, sounds, and formats drive conversion.
  • Build content + performance dashboards to measure growth funnel effectiveness.

  • Cross-Functional Collaboration
  • Work closely with Product & Ops to align marketing experiments with product launches.
  • Feed back U.S. market insights into product development and roadmap prioritization.

    • What You Will Need

  • 3–5+ years of growth marketing / GTM experience in consumer apps or startups.
  • Proven track record of expanding into the U.S. market.
  • Deep familiarity with TikTok marketing & tools (ads manager, creator marketplace, analytics, etc.).
  • Skilled in low-cost, high-impact growth experiments (referrals, community, virality, lifecycle marketing).
  • Data-driven: able to build dashboards, measure funnel metrics, and pivot fast.
  • Startup mindset: scrappy, resourceful, experimental.
  • Remote-first, with willingness to travel to Indonesia HQ as needed.

    • Skills

    A/b TestingAffiliate MarketingCampaign ManagementCreator PartnershipsDashboardsData AnalyticsFunnel MetricsGamificationGrowth ExperimentsIG ReelsLocalizationLTV:CAC OptimizationMarket ExpansionPaid SocialPerformance MarketingReferralsTikTok Ads ManagerTikTok Creator MarketplaceTikTok MarketingViral LoopsYouTube Shorts

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