Head – Growth and Operations

Job Location - Delhi NCR

Our client is a rapidly growing grocery tech startup in India, aiming to revolutionise the grocery shopping experience with innovative technology solutions. They are seeking a dynamic and strategic leader to drive business development, marketing, growth, and operations.

Key Responsibilities:

1. Product and Category Management:
• Scrutinize existing purchase data to determine category-wise margins.
• Plan and implement strategies to increase the margin contribution of private labels.
• Coordinate with OEMs for private label products, setting targets for product launches and monitoring progress over three billing cycles.
• Optimize procurement of own brand and FMCG categories to reduce costs and increase margins by at least 5%.
2. Pricing and Promotions:
• Optimize pricing strategies to maximize profit without compromising sales.
• Design and coordinate promotional schemes and offers, ensuring they align with market demand and enhance margin benefits.
3. Revenue Streams:
• Review and revise franchise models for optimized performance.
• Identify and develop new revenue streams including B2B partnerships, private label distribution, and rental opportunities.
• Explore and suggest allied activities (e.g., laundry, test services, pharmacy) to diversify revenue.
• Plan and implement multi-store expansion strategies.
4. Marketing and Customer Engagement:
• Develop and implement loyalty programs to increase Average Bill Value (ABV).
• Analyze and refine store planograms to focus on high-margin SKUs, aiming for a 30% increase in top-line sales.
• Execute strategies to increase gross margins by 5-7% within three billing cycles.
• Oversee rebranding efforts, including signage, shelf talkers, and promotional sales.
5. Data, MIS, and Analytics:
• Implement and maintain an MIS dashboard (DPR/WPR/MPR) for real-time data monitoring.
• Develop key metrics (e.g., per sqft sales, retention rate) for management and investor reporting.
• Review and standardize unit economics, fund flow, and business plans to support scaling efforts.
6. Customer Analytics and Experience:
• Utilize RFM (Recency, Frequency, Monetary) and MBA (Market Basket Analysis) to enhance customer retention and increase ABV.
• Implement affinity marketing strategies and personalized offers based on customer data.
• Standardize customer touchpoints and experiences across both offline and online channels.
7. Forecasting and Inventory Management:
• Analyze the impact of different marketing and pricing initiatives on sales.
• Develop a balanced product and brand mix tailored to each store location.
• Implement effective inventory management strategies to minimize out-of-stock situations and reduce inventory aging.
8. Competitive Analysis and Strategic Positioning:
• Conduct regular competitive analysis to benchmark best practices and identify areas of improvement.
• Define and promote the company’s Unique Selling Proposition (USP) to ensure brand success and scalability.

Skills and Qualifications:

• Strong background in retail operations and growth strategy with experience in new-age FMCG retail companies
• Experience in product and category management, with a focus on D2C Brand connects and private labels.
• Proficient in data analysis, customer analytics, and financial forecasting with knowledge of Excel and Financial Models.
• Ability to design and implement effective pricing, marketing, and revenue strategies.
• Leadership skills to manage multi-store operations and cross-functional teams.
• Strategic thinking and problem-solving capabilities