Head of Advertising & Performance Marketing

Title: Head of Advertising & Performance Marketing - Fuku

URL Source: https://apply.workable.com/j/1E4EB91028

Markdown Content: Head of Advertising & Performance Marketing

Location: Kuala Lumpur (Hybrid)

Open to: Malaysians and Expats currently in Malaysia (no relocation provided)

Why You Should Apply

• Opportunity to take risks and think outside the box in a culture that values marketing and advertising as key drivers of growth and profit.

• Full autonomy over a substantial advertising budget (USD 2 million per month).

• Chance to incorporate new AI technologies and run global campaigns focused on conversion.

• Ability to scale in-house capabilities and lead a small team of 2.

• Freedom to experiment with various channels including Meta, TikTok, YouTube, Google Ads, KOLs, and UGC.

• Supportive environment with a “blank cheque” approach to innovation and experimentation.

Key Responsibilities

• Set and build advertising and performance marketing strategies, with ongoing monitoring, optimization, and continuous improvement.

• Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the product owner’s perspective.

• Identify new audiences, uncover pain points, and develop innovative conversion strategies.

• Take full ownership of the budget and forecasting, and be accountable for both successes and failures, with support from a Director of Advertising for mentorship and business integration.

• Gain hands-on experience with AI-driven advertising, including automation, predictive bidding, and creative AI optimization, to future-proof your career.

Requirements

• Minimum 6 years’ experience in Performance Marketing, with at least 3 years in a leadership role.

• Strong hands-on experience managing large digital advertising budgets (ideally USD 1M+ per month).

• Deep expertise in Meta and Google advertising ecosystems.

• Proven track record in improving CAC efficiency and scaling customer acquisition.

• Solid understanding of LTV, ROAS, attribution modeling, and cohort-based performance analysis.

About the Company & Team

• Rapidly scaling digital subscription business, especially in the USA, with recurring income streams.

• Global marketing team of 30 professionals.

• Strong, established brand presence within its niche, leveraging advanced technology.

• Positive work culture with low turnover; employees are aligned with the company mission and empowered to optimize processes and strive for excellence.

How to Apply

• Click the “apply” button to submit your application.

• CVs do not need to be up-to-date; LinkedIn profiles are also accepted.

• The recruiter is open to sharing more information before you formally apply.

• Every applicant or enquiry will receive a response.

Note

• For expats: You must already be working in Malaysia or have worked in Malaysia within the last 5 years.