Head of Advertising Performance Marketing

Title: Head of Advertising Performance Marketing - Fuku

URL Source: https://apply.workable.com/j/3EA9F17B29

Markdown Content: Why Are They Awesome?

• High-Scale Impact: Operates a high-scale global digital subscription business with a USD 1–2M monthly paid advertising budget.

• AI-Forward: Utilizes proprietary AI solutions that automate reporting and ad uploads, allowing you to focus entirely on strategy and creative development.

• Growth Mandate: Leadership is committed to performance, providing a genuine mandate to move ads in-house, optimize processes, and elevate advertising maturity.

• Strong Brand: Recognized as a global leader in the EdTech/Personal Growth space with a significant international presence.

Responsibilities:

• Hands-on Performance: Own and personally execute the paid acquisition strategy across Meta, Google (YouTube/Search), and TikTok.

• The In-House Move: Lead the transition from external agencies to internal execution, demonstrating improved CAC and ROAS.

• Creative Visionary: Analyze ad accounts to identify weak messaging and propose/test new creative angles and hooks, acting as both a buyer and a creative strategist.

• Lead & Elevate: Manage and mentor two Senior Media Buyers, setting a new standard for accountability and account structure.

• Structured Experimentation: Use performance data to design and implement rapid-fire experiments, proactively addressing channel performance dips.

• Cross-Functional Partner: Collaborate with Creative and Product teams to align messaging and enhance the full-funnel journey from click to subscription.

Must Have:

• 4-7 years in Performance Marketing: Seeking a high-level candidate ready to step up from a senior media buyer or lead role to Head of Advertising.

• Meta Native: Expert-level, up-to-date knowledge of the Meta platform, with the ability to quickly identify and implement structural improvements.

• Hustler Mindset: Strong bias toward execution and testing, preferring hands-on work over frequent meetings.

• Creative Intuition: Demonstrated ability to develop creative hooks and storyboards that drive conversions, beyond just managing technical bid settings.

• Large Budget Experience: Proven experience managing monthly advertising spends of USD 500k to USD 1M+.

• Data Literacy: Deep understanding of CAC, LTV, ROAS, and cohort-based performance data analysis.

Nice to Have / Bonus:

• AI-Savvy: Experience using AI tools for creative ideation and copy variations.

• Agency-to-In-House Experience: Background in transitioning advertising functions from agency to in-house.

Team / Culture:

• Reports to: Director of Advertising.

• Leadership: Directly leads two Senior Media Buyers.

• Environment: Performance-driven, data-led, and focused on experimentation.

Location:

• Malaysia (Kuala Lumpur).