Posted 1 month ago

Head of Brand Comms & Creative

MelbourneHybridFull-time

AI Summary

Head of Brand Comms & Creative defining Quad Lock’s visual identity, tone of voice, and brand storytelling across owned channels; leading the brand content team and collaborating with marketing and EU freelancers to produce and distribute content globally.

About this role

About Quad Lock 🚀

Quad Lock is one of Australia’s fastest-growing companies and a certified Great Place to Work. Based in Melbourne, Quad Lock revolutionised the smartphone mounting game with our patented case-based mounting system. Originally launched in 2011, the Quad Lock range now includes mounts for Cycling, Motorcycling, Driving, Running, Marine and a range of Lifestyle options. To date, millions of Quad Lock products have been shipped to over 100 countries and sales continue to grow worldwide at a rapid pace.

About our People 👥

At Quad Lock not only do we work hard and love what we do, we are also a great bunch of people with a diverse range of interests. We have keen cyclists and motorbike riders, runners and car enthusiasts (of course). But did you know we also have movie buffs, musicians and entrepreneurs, but most importantly we’re all super proud to be part of the Quad Lock team.

About the Role 🤔

We're looking for a Head of Brand Comms & Creative in a newly created role that sits at the heart of how Quad Lock shows up in the world.

We're building a creative direction layer that has been missing - someone who owns the brand's visual identity, voice, and storytelling across every surface. You'll lead the brand content team, set the aesthetic standard and drive production from concept through to publish.

Think of this role as a blend between creative director, head of brand content and brand custodian. You'll report directly to the Chief Marketing Officer and have real authority to shape what Quad Lock looks, sounds and feels like.

#LI-CG1

What You'll Do 💬

Brand Storytelling & Creative Direction

Define and evolve Quad Lock's visual identity and tone of voice across all owned channels

Set the aesthetic standard for all content - from hero campaigns to organic social to product shoots

Concept and develop content campaigns that connect our products to the communities we serve

Ensure consistency across Instagram, TikTok, YouTube, Facebook and LinkedIn

Define PR strategy and execution

Content Strategy & Platform Leadership

Develop and own the content calendar across all platforms

Translate brand strategy into platform-specific content approaches

Drive the briefing and concepting process - from creative concept through to shoot brief and post-production direction

Identify content opportunities in the motorsport, mountain biking, gravel, cycling, 4x4 and overlanding spaces

Team Leadership & Production

Develop a team of content creators, video editor, content producer, social media manager and PR resource

Drive a high-output production rhythm - briefing, scheduling, reviewing and approving content

Collaborate with the EU-based freelance creator to deploy athlete and high-end content strategically

Partner with the performance marketing team to ensure brand content supports paid channel needs

Comms & Brand voice

Own Quad Lock's communications framework - how we announce products, campaigns and brand moments

Write and edit brand copy where needed - captions, scripts, campaign headlines

Write copy and script for the launch of new products; product detail page (PDPs), sales video scripts, launch videos, features and benefits tables

Ensure the brand voice is applied consistently across all content touchpoints

What you'll Bring 🤝

Proven experience in a content, creative or brand role, with at least 2 years leading a team

Demonstrated experience setting brand visual identity and tone of voice

Experience collaborating with athletes, ambassadors or community talent in a content context

Track record of building and executing content strategies across multiple platforms

Commercial awareness, with the ability to connect brand content to business outcomes

Experience in a product brand, action sports, outdoor, or lifestyle category is highly regarded (not essential)

Skills

Brand StrategyCampaign ConceptContent StrategyCopywritingProduct PhotographyPR StrategySocial Media ManagementTone Of VoiceVideo EditingVisual Identity