Head of Commercial - Asia
AI Summary
Lead Quad Lock's commercial growth across Asia, owning B2B wholesale, Shopify D2C, and regional marketplace performance. Manage key distributors, grow Tmall/JD.com/Shopee/Lazada presence, and lead China D2C and Asian Marketplace teams.
About this role
About the Role 💭
We’re looking for a Head of Commercial - Asia to lead and accelerate Quad Lock’s next phase of growth across the region.
Reporting to our Chief Commercial Officer, you’ll own the commercial performance of the region across business-to-business (B2B) wholesale, Shopify Asia direct-to-consumer (D2C) and regional marketplaces, leading regional strategy while remaining close to execution. You’ll grow key distributor and retail partnerships, accelerate our presence across platforms including Tmall, JD.com, Shopee and Lazada, and identify new opportunities for geographic and channel expansion across the region.
This is a hands-on leadership role for someone who can set the commercial direction, build strong in-market relationships and turn growth opportunities into results. You’ll also lead our China D2C and Asian Marketplace teams and work closely with our global B2B and D2C leaders.
This role will be based in China from one of our regional offices in Shanghai or Shenzhen. Candidates will need to be currently based in China or willing to relocate, with existing working rights in China. Regular travel across the region will also be part of the role.
#LI-CG1
What You'll Do🤝
Regional Strategy & Growth
Develop and execute the regional commercial strategy across B2B and D2C, aligned with global objectives
Own and deliver all revenue within the territory across B2B wholesale, Shopify D2C, and marketplaces
Own and manage key distributor and retail relationships
Develop account plans to drive growth and optimise performance
Ensure alignment with pricing, brand positioning, and go-to-market strategy
Support product ranging, launches, and sell-through initiatives
Deliver accurate forecasting and performance reporting
D2C & Marketplace Management
Own Shopify Asia D2C performance and growth
Own and grow regional marketplaces: Tmall and JD.com (China), Shopee and Lazada (Southeast Asia)
Drive marketplace growth and expansion into new platforms and geographies in region
Lead the China D2C team and the Asian Marketplace team
Align with global D2C and marketplace teams on pricing, range, content, and promotional calendars
New Business Development
Identify and onboard new distributors and strategic partners
Lead geographic expansion in the region
Market Engagement
Represent Quad Lock in-market through partner engagement, travel, and events
Provide market insights and feedback to internal teams
Cross-Functional Collaboration
Work with Sales Support on execution and customer coordination
Collaborate with Product, Marketing, and Operations on launches and initiatives
Support forecasting and planning with Supply Chain
What You'll Bring 🎯
Experience in a senior sales, business development, or key account role within a B2B environment
Proven success managing distributor-led or indirect sales channels
Experience managing D2C eCommerce (Shopify) and marketplace channels (Tmall, JD.com, Shopee, Lazada or similar)
Experience leading and developing teams across markets
Strong track record in both new business development and account growth
Commercially astute, with strong negotiation and relationship management skills
Experience operating across multiple markets, ideally within Asia
Ability to work autonomously in an in-market role
Ways of Working
Comfortable balancing strategy with execution
Able to operate effectively in a lower-touch, distributor-led model
Flexible and adaptable, with the ability to work across time zones and travel regularly
Experience in Motorcycle, Cycling, Outdoor, or Automotive industries
Existing networks within Asian markets
Experience working with distributors and regional partners
Familiarity with CRM systems (NetSuite, Monday.com)
Multilingual capability
Skills
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