Head of CRM
US - New YorkHybrid
AI Summary
Lead global retention and CRM strategy for DAZN’s key partnerships, owning CRM campaigns, lifecycle automations, and data-driven initiatives to grow engagement, reduce churn, and maximize subscriber lifetime value.
About this role
Why Join DAZN?
Joining DAZN in New York means being part of a global sports entertainment powerhouse driving innovation in CRM strategy and customer engagement. You will work at the intersection of cutting-edge technology, world-class content, and strategic marketing to shape how fans across our North American markets engage with DAZN. With a mission to deliver emotional, data-driven connections that drive platform engagement and subscriber growth, this is your chance to make a global impact and be part of a team changing the future of sports broadcasting.
The Role:
As Head of CRM, you will lead the global retention and CRM strategy for some of DAZN’s most important partnerships. You will oversee the creative and data-driven execution of CRM campaigns to engage fans, collaborating with internal teams and partners to grow subscriber numbers, reduce churn, and maximise lifetime value. You’ll spearhead test-and-learn programs, drive product capability and harness data and AI for optimal segmentation.
Salary Range: $150,000 - $180,000. This is hybrid role which will be based mostly on site from our New York office.
Joining DAZN in New York means being part of a global sports entertainment powerhouse driving innovation in CRM strategy and customer engagement. You will work at the intersection of cutting-edge technology, world-class content, and strategic marketing to shape how fans across our North American markets engage with DAZN. With a mission to deliver emotional, data-driven connections that drive platform engagement and subscriber growth, this is your chance to make a global impact and be part of a team changing the future of sports broadcasting.
The Role:
As Head of CRM, you will lead the global retention and CRM strategy for some of DAZN’s most important partnerships. You will oversee the creative and data-driven execution of CRM campaigns to engage fans, collaborating with internal teams and partners to grow subscriber numbers, reduce churn, and maximise lifetime value. You’ll spearhead test-and-learn programs, drive product capability and harness data and AI for optimal segmentation.
Salary Range: $150,000 - $180,000. This is hybrid role which will be based mostly on site from our New York office.
Key Responsibilities
- Define and own the CRM strategy across a multi-sport landscape
- Deliver key KPIs in acquisition, engagement and retention, guiding the business the on areas of focus and headroom.
- Driving the team’s full utilization of CRM tools to improve capability and efficiency in delivery
- Maintain high levels of reporting across multi-channel output, to understand user trends, manipulating data to inform decision making.
- Own world-class lifecycle marketing automations that maximize fan engagement, reduce churn, and increase acquisition.
- Collaborate with retention, product, tech, content, UX, and analytics teams to deliver integrated CRM output.
- Own UX lifecycle journeys, contributing to CRM KPIs – cancel flow, MyAccount
- Lead performance reviews with internal teams and stakeholders to track success and optimize efforts.
Skills, Knowledge & Expertise
- Ability to thrive in a fast-paced, international environment with evolving priorities.
- Extensive CRM strategy and leadership experience within subscription businesses or sports rights holders.
- Proven track record of building and scaling lifecycle marketing programmes that demonstrably improve retention, engagement, and customer lifetime value
- A passion for major North American sports and a strong understanding of what it means to be a fan.
- Excellent stakeholder management skills across matrixed organisations and global partners.
- Ability to thrive in a fast-paced, international environment with evolving priorities.
- Open-mindedness, adaptability, and a willingness to embrace new technologies and business change.
- Strong problem-solving abilities and the capacity to deliver results under tight deadlines.
Benefits
Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
Skills
A/b TestingCRMCustomer SegmentationData AnalysisLifecycle MarketingMarketing AutomationRetention MarketingSQL
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