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Head of Digital Marketing

Kecamatan Kebayoran Lama, Daerah Khusus Ibukota Jakarta, IndonesiaRemoteFull-time

AI Summary

Head of Digital Marketing at Pintaria (ed-tech) leads end-to-end digital strategy, planning, analytics, campaigns, and cross-channel marketing (paid/organic, online-offline) to drive learner acquisition and engagement.

About this role

Head of Digital Marketing

PT Haruka Evolusi Digital Utama (HarukaEDU) is an ed-tech company established in 2013. HarukaEDU launched Pintaria, an integrated lifelong learning and career web portal. Partnering with qualified universities and trusted training providers in Indonesia, Pintaria offers a flexible way for employees, young adults, or anyone who want to improve their education and skills and advance their career by taking online/blended learning degree and training programs during their busy time. With the following values offered: quality programs, trusted partners, flexible learning schedule, and affordable price, Pintaria is a smart solution for lifelong learning and career advancement needs.

+ Marketing strategy, planning and analytics

+ Manage, track and report activities and budget

+ Evaluate and adopt tools to automate workflows

+ Develop and experiment with creative collateral

+ Digital marketing, cross-channel, paid and organic

+ Offline ATL / BTL / TTL, online-to-offline and vice versa

+ Campaigns and promotions including dynamic discounting

+ Content marketing including affiliates and own media

Qualifications

1. Bachelor's degree in marketing or relevant field

2. A minimum of 5 years experience in a digital marketing or advertising position

3. In-depth knowledge of various social media platforms, best practices, and website analytics

Additional Information

If you are driven, determined and want to take the next step in your career, this Head of People and Culture is the role for you.

Skills

Affiliate MarketingATL BTL TTLCampaign ManagementContent MarketingEmail MarketingMarketing AutomationPPCSEOSocial Media MarketingWebsite Analytics

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