Head of Ecommerce and Digital Sales (Full-Time) - Luxury Jewellery Brand

• Work Directly with Founders and Senior Leadership – Partner closely with founders and the senior leadership team on growth strategy
• High Impact Role – Own and scale ecommerce + digital sales in a fast-growing luxury business
• Technology & AI Focus – Lead implementation of modern tools, automation, and AI across sales and operations
• Growth Environment – Be part of a business that values and supports personal and leadership growth
• Australia’s Best-Reviewed Jeweller – 5,500+ five-star Google reviews

About SH Jewellery & The Role

SH Jewellery is one of Australia’s most trusted and best-reviewed independent jewellers, with over 5,500 five-star Google reviews and more than 20,000 couples served.

We specialise in premium 18kt gold and platinum diamond jewellery along with luxury watches, and we are entering our next phase of growth and expansion.

We are now looking for a Head of Ecommerce and Digital Sales to take ownership of our online growth, digital sales channels, and supporting systems.

This is a hybrid commercial + leadership + technical role.

You will combine sales thinking, business strategy, and technical execution to:

• Build high-performing digital sales channels
• Implement systems, automation, and AI
• Elevate the performance of our sales team through tech and process

This role is suited to someone who is **commercially sharp, technically capable, and highly execution-focused **- and comfortable operating hands-on in the detail to drive outcomes.

Requirements

Your Role

• Senior Leadership Position – Work closely with the founders and senior leadership team on business strategy, growth initiatives, ecommerce expansion, systems, and execution

• Own Ecommerce Growth

  • Drive revenue, conversion rate, AOV, and overall ecommerce performance
  • Optimise Shopify store, funnels, landing pages, and user experience

• Build Digital Sales Engine

  • Work with marketing to develop and scale channels such as website enquiries, CRM, email, SMS, and social DMs
  • Turn inbound traffic into structured, trackable sales pipelines

• Technical Leadership & Execution

  • Deep understanding of development, systems, and architecture — able to confidently lead and challenge technical teams
  • Hands-on capability to scope, design, and implement solutions when required
  • Bridge the gap between business, sales, and development to ensure fast and effective execution

• Implement Systems, Tech & AI

  • Identify, implement, and optimise tools across CRM, marketing, automation, and reporting
  • Leverage AI to improve productivity, marketing, and sales processes

• Supercharge Sales Team Performance

  • Introduce systems and workflows that improve follow-up, conversion, and client management
  • Support showroom teams with CRM, tracking, and digital tools

• Leadership & Team Building

  • Hire, build, and lead ecommerce / digital / support teams over time
  • Work closely with marketing, sales, and operations teams

• Data & Performance Management

  • Track KPIs across ecommerce and digital sales
  • Build dashboards and reporting to guide decision-making

• Strategic Execution

  • Translate high-level strategy into execution
  • Work closely with founders to drive key growth initiatives

What We’re Looking For

• Leadership Experience - Has hired, built, and led teams; able to manage and develop people
• Luxury Ecommerce Experience (Preferred) – Experience scaling ecommerce or digital sales within jewellery, luxury, fashion, watches, or premium consumer brands is highly regarded
• Strong Sales DNA - Deep understanding of conversion, customer psychology, and revenue generation
• Business & Entrepreneurial Mindset - Thinks commercially and understands how to drive growth
• Technical Depth (Development & Systems) – Hands-on background in development or systems; able to scope, design, and implement solutions, and effectively lead technical teams
• Tech & AI Builder – Proven ability to implement and leverage tools, systems, automation, and AI to drive measurable business outcomes
• Hybrid Skillset (Commercial + Technical) - Strong capability across sales, development, systems, and technical workflows
• Execution-Focused - Gets things done, moves fast, and delivers outcomes
• Strong Communication & Ownership - Takes responsibility and communicates clearly with leadership and team

Benefits

Why You’ll Love Working at SH

• High Ownership and Leadership Role – Real responsibility and influence over growth, teams and people.
• Direct Work with Founders and Senior Leaders – Work closely with decision-makers and senior leadership
• Growth Environment – Be part of a business that values and supports personal and leadership growth
• Technology & Innovation Focus – We encourage and support the use of modern tools, automation, and AI across the business
• Premium Product Exposure – Work with high-end jewellery and luxury watches
• Strong Team Culture – Professional, driven, and growth-oriented
• Staff Jewellery Benefits – Exclusive discounts
• Create Impact – Help build something meaningful and long-term