Posted 8 days ago

Head of Marketing

VilniusHybridFull-time

AI Summary

Head of Marketing at Oxylabs Infrastructure Supply owns the full marketing function across a portfolio of B2B and B2C products, leading product marketing managers and channel teams, setting strategy, budgets, KPIs, and driving partnership growth.

About this role

Oxylabs is a global leader in web intelligence and proxy infrastructure. Oxylabs Infrastructure Supply is the side of the business that builds and grows the network behind our products. It runs a portfolio of our own B2B and B2C products - consumer apps, SaaS tools and platforms - that expand Oxylabs infrastructure, as well as initiatives that monetise the infrastructure we already have, supported by a broad ecosystem of partners.

We are looking for a Head of Marketing to own the full marketing function across this portfolio: the product marketing strategy for each product, the channel teams, the budget, the team structure and the numbers. This is a role for a leader who wants to combine strategic ownership with hands-on commercial work - representing products, meeting partners and personally opening new opportunities alongside the team.

In this role, you’ll:

Own the marketing strategy for Oxylabs Infrastructure Supply - a portfolio of B2B and B2C internal products used to source our infrastructure: review, challenge and approve product marketing strategies prepared by Product Marketing Managers and ensure they support each product’s growth and efficiency objectives

Lead and develop the marketing organisation - Product Marketing Managers and the functional channel teams (SEO, Paid, Influencer, Social) - including hiring, performance management, development plans and day-to-day people management

Design and build effective teams and structure: decide how product marketing and channel teams are organised, how they work together across products, and where to add, merge or re- shape capabilities

Set marketing KPIs and targets per product and per channel, monitor performance continuously and step in when results deviate from plan

Own and allocate the marketing budget across products and channels; track spend, efficiency and ROI and re-prioritise investment based on results

Act as a hands-on leader alongside the team: represent our products externally (partners, industry events, key accounts, communities), and personally open and develop new partnership opportunities

Build and maintain a regular reporting and review rhythm (weekly / monthly / quarterly) that gives leadership clear, actionable insight into marketing performance

Ensure strong collaboration between marketing and product, sales / partnerships, and technical teams so that positioning, launches and campaigns are aligned

Your skills & experience:

5+ years of experience in marketing leadership roles, leading a team that includes both senior specialists (e.g. Product Marketing Managers) and functional channel teams

Proven track record of building and approving product marketing strategies that delivered
measurable growth in international / global markets - ideally across more than one product at a time

Experience owning a sizeable marketing budget across multiple digital channels (SEO, Paid, Influencer, Social) and evaluating channel performance to set priorities

Experience setting KPIs and running performance management for a multi-team marketing organisation, and shaping team structure as the business grows

Hands-on commercial experience: representing products to partners or customers, negotiating and closing partnerships

Strong decision-maker able to re-orient teams and drive execution cross-functionally when priorities change or are ambiguous

Fluent English (written and spoken); comfortable presenting to leadership and external partners

Nice to have:

Experience marketing technical products - SaaS, apps, platforms, marketplaces or similar (highly wanted)

Both B2B and B2C product experience

Experience with partnership / affiliate / influencer-driven growth models

Salary & Benefits:

Gross salary: from 6000 EUR/month. Keep in mind that we are open to discuss a different salary based on your skills and competencies

Growth & Learning: 40+ internal learning options, external conferences, mentorship, and year-round knowledge-sharing

Health & Well-being: Private health insurance, psychotherapy, on-site well-being consultants, 24/7 gym access, and a wellness app

Celebration & Community: Team events, an overseas workation, quarterly team-building budgets, and plenty of ways to mark milestones together

Plus bonus vacation days, paid life-moment days off, barista coffee, and all the tools you need. See the full list of benefits here: https://career.oxylabs.io/blog/our-work-benefits/

Skills

Affiliate MarketingB2B MarketingB2C MarketingBudget ManagementInfluencerKPI ManagementPaidPartnership ManagementPerformance ManagementProduct Marketing StrategySaaS MarketingSEOSocialTeam Leadership