Jobless Developer
U
United Tech

Posted 2 months ago

Open

Head of Performance Marketing

KyivHybridFull-time

AI Summary

Head of Performance Marketing owns the end-to-end marketing strategy, budgets, and growth for a top-ranked live-streaming platform. They will scale user acquisition and monetization, lead and expand a cross-functional team, and drive data-driven experiments toward $1.2M monthly spend.

About this role

We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audienceWe are now expanding into Arab countries and Europe, enhancing content quality, and rolling out new features to keep users hooked. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen

About your role: This is your opportunity to take full ownership of marketing strategy, budgets, and growth for a global product that already ranks among the top in its niche. You will lead the charge toward $1.2M monthly marketing spend, driving impact across acquisition, retention, and monetization in Tier-1 markets. This role is for someone who thrives in dynamic environments, builds data-driven strategies, and knows exactly how to turn great creatives and hypotheses into measurable business results

In this role, you will

  • Lead strategic product marketing: develop and execute a comprehensive growth strategy
  • Scale the product to a monthly budget of $1,200,000 within defined KPIs
  • Build a traffic and product-marketing hypothesis roadmap to improve marketing metrics through continuous experimentation
  • Coordinate and manage a cross-functional team (UAM, Creative, ASO, PMM) to achieve KPI
  • Establish testing frameworks, scaling rules, and control systems for CPA and ROI
  • Lead, hire, and grow your team — hold 1:1s, performance reviews, and expand the department

    • It’s all about you

  • 5+ years of experience in performance marketing for mobile apps (preferably in video streaming / live / social apps)
  • Proven track record of managing $1M+ monthly budgets and leading teams of 5+ people
  • Deep understanding of unit economics, cohort analysis, and performance marketing metrics
  • Strong knowledge of advertising auctions, attribution models, and MMP tools
  • Hands-on experience in traffic acquisition and scaling channels
  • Expertise in marketing analytics with BI tools (Tableau, Data Studio, AppsFlyer, Firebase)
  • Experience with MarTech solutions and process automation
  • Understanding of ASO, SEO, marketing funnels, and influencer collaborations
  • Ownership mindset and strategic thinking with a focus on measurable growth outcomes

    • What we offer

  • Care and support:
  • 20 paid vacation days, 15 sick days, and 6 additional days off for family events
  • Up to 10 additional days off for public holidays
  • 100% medical insurance coverage
  • Sports and equipment reimbursement
  • Team building events, corporate gifts, and stylish merch
  • Financial and legal support
  • Position retention and support for those who join the Armed Forces of Ukraine
  • Participation in social initiatives supporting Ukraine

  • Comfortable working environment:
  • Work from our Kyiv hub or remotely with a flexible schedule
  • Modern equipment or depreciation of your own tools

  • Investment in your future:
  • Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
  • 70% of our heads and leads have grown into their roles here – so can you!
  • Performance-oriented reviews and Individual Development Plans (IDPs)
  • Reimbursement for professional courses and English classes
  • Corporate library, book club, and knowledge-sharing events

    • Hiring process

  • Intro call
  • Technical interview
  • Interview with Hiring Team
  • Bar-rasing
  • Reference check
  • Offer

    • Skills

    AppsFlyerASOData StudioFirebaseLive StreamingMobile App MarketingPerformance MarketingSocial AppsTableauVideo Streaming

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