Influencer Marketing Manager
LondonHybrid
AI Summary
Manages DAZN's influencer and creator strategy across Football, Boxing, and other priority channels, leading end-to-end campaigns, partnerships, and cross-functional collaboration to support brand and commercial objectives.
About this role
Why DAZN
Join DAZN and play a role in one of the world’s most exciting sports businesses. With a global footprint and a focus on bringing fans closer to the sports they love, DAZN offers the opportunity to work at the intersection of sport, entertainment, culture and digital innovation.
The Role
As Influencer Marketing Manager, you’ll shape and deliver DAZN’s creator and influencer strategy across Football, Boxing and other priority channels. Based in Hammersmith with a global remit, you’ll lead campaigns and partnerships that connect DAZN with audiences across multiple markets, from major sporting moments and product launches to broader brand storytelling.
Join DAZN and play a role in one of the world’s most exciting sports businesses. With a global footprint and a focus on bringing fans closer to the sports they love, DAZN offers the opportunity to work at the intersection of sport, entertainment, culture and digital innovation.
The Role
As Influencer Marketing Manager, you’ll shape and deliver DAZN’s creator and influencer strategy across Football, Boxing and other priority channels. Based in Hammersmith with a global remit, you’ll lead campaigns and partnerships that connect DAZN with audiences across multiple markets, from major sporting moments and product launches to broader brand storytelling.
Key Responsibilities
- Develop and execute DAZN’s influencer marketing strategy across Football, Boxing and other priority channels.
- Own influencer partnerships and creator-led activations across multiple markets.
- Deliver campaigns that support DAZN’s brand, content and commercial objectives.
- Lead the full influencer and creator activation process, from talent identification through to campaign delivery and reporting.
- Build strong relationships with creators, agencies, talent managers and external partners.
- Work across Social, Content, Brand, Marketing, Platform and Commercial teams to maximise campaign impact.
- Manage campaign budgets, timelines, approvals and deliverables.
- Use insights from creators, trends, audience behaviours and cultural moments to inform campaign planning and keep DAZN culturally relevant.
Skills, Knowledge & Expertise
- Develop and execute influencer marketing strategies across Football, Boxing and other priority channels.
- Lead end-to-end influencer and creator activations, including talent identification, outreach, negotiation, contracting, activation, content review, campaign delivery and post-campaign reporting.
- Build, manage and maintain relationships with creators, agencies, talent managers and relevant external partners.
- Collaborate cross-functionally with Social, Content, Brand, Marketing, Platform and Commercial teams.
- Manage campaign budgets, timelines, approvals and deliverables.
- Identify emerging creators, trends, audience behaviours and cultural moments across sport, entertainment and digital culture.
- Measure, analyse and report on campaign performance, generating actionable insights and recommendations.
- Support and lead multi-market and global influencer projects where required.
Benefits
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
Skills
Audience Behaviour AnalysisBrand StorytellingBudget ManagementCampaign ManagementContent ReviewContractingCreator PartnershipsCultural InsightsInfluencer MarketingMulti-market CampaignsNegotiationPerformance ReportingSocial MediaTalent IdentificationTrend Analysis
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