Posted 2 months ago

Influencer & Partnership Specialist

BucharestHybridFull-time

AI Summary

Develops and executes influencer marketing strategies for XTB in Romania, managing relationships with content creators, negotiating contracts, and optimizing campaign ROI.

About this role

XTB is a global company from the financial industry, focusing on online trading of financial instruments. We are the largest FinTech in Poland and a leader in Central and Eastern Europe, and the range of our operations covers several countries, including Asia and South America. At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you.

We are a certified Great Place to Work company.

Responsibilities:

Developing and implementing local marketing strategies and campaigns with influencers on all social media platforms

Identifying, onboarding and managing relationships with strategic influencers or content creators

Planning, executing and adapting influencers' campaigns and promotional activities (including coordination with local and global team)

Negotiating terms and coordinating with Legal & Compliance on agreements with influencers

Monitoring, analyzing and reporting on influencers' KPIs, business results and ROI

Managing influencers' budgets and optimizing spending efficiency

Coordinating marketing support, materials and brand guideline alignment for influencers

Managing the communication with influencers via dedicated platforms, direct contact and organizing dedicated educational and networking events or webinars for influencers

Ensuring influencers adhere to brand guidelines, contract terms and regulatory requirements

Requirements:

Proven ability to build connections from scratch and directly manage relationships with content creators (influencers) or their managers

Prior experience, an active creator network, or an understanding of the influencer landscape in Romania (or a proven track record of rapidly scaling partnerships in new CEE markets)

Strong understanding of financial markets, trading, personal finance, or investing (fintech background or genuine passion and trading/investing experience)

Hands-on experience in campaign planning, execution, deal negotiation, and contract management

Track record of analyzing performance metrics, tracking KPIs, and optimizing ROI within assigned budgets

Nice to have:

Background working in-house or agency-side for fintech, trading, banking, crypto, or financial services brands

What we offer:

Private medical care (health insurance)

Fitness/gym card

Flexible remote work with remote work compensation

Extra day off for every 3 years of seniority

Glasses subsidy/reimbursement.

Skills

Brand GuidelinesBudget ManagementCampaign PlanningContract ManagementDeal NegotiationFinancial MarketsFintechInfluencer MarketingInvestingKPI TrackingPersonal FinanceROI OptimizationSocial Media PlatformsTrading