Inside Sales Representative

Job Summary:

The Inside Sales Representative handles inbound customer inquiries while actively driving sales growth through re-engagement of dormant accounts and targeted upsell/cross-sell initiatives. This role maintains accurate CRM and order records to enable smooth transactions, strong customer experience, and achievement of revenue objectives.

Responsibilities:

Inbound Sales & Customer Support

• Answer inbound calls and respond to customer inquiries promptly and professionally.
• Identify customer needs, provide solutions, and capture incremental sales opportunities during inbound interactions.
• Ensure accurate order entry and follow-through; coordinate with internal partners to resolve order/fulfillment issues as needed.

Outbound Sales Motion (Growth)

• Conduct outbound calls to proactively re-engage dormant and low-engagement accounts.
• Drive incremental revenue by executing upsell and cross-sell initiatives during outbound and inbound interactions.
• Partner with Territory Sales Reps and Sales Leadership (as applicable) to align on account priorities and growth plans.

CRM, Sales Administration & Voice of Customer

• Maintain accurate CRM and order records (contacts, notes, opportunities, follow-ups) to support sales growth and continuity.
• Capture and share Voice of Customer (VoC) insights to inform sales strategy and uncover growth potential.

Key Performance Indicators (KPIs)

• Inbound call answer rate (target: maintain 90%+ inbound call answer rate).
• Outbound activity (e.g., ~30 outbound calls per week, focused on dormant and priority accounts).
• Assigned account sales performance (revenue/growth) and contribution to team objectives.
• Execution quality (order accuracy, follow-through, and customer issue resolution).
• CRM data accuracy and completeness (customer records and activity notes).

Qualifications:

• 2+ years of inside sales, B2B customer service, or sales support experience (distribution/aftermarket preferred).
• Strong phone-based selling skills and ability to convert service conversations into sales opportunities.
• Experience using CRM and order entry/ERP systems; high attention to accuracy and follow-through.
• Strong communication, organization, and time management skills.
• Experience in automotive aftermarket, distribution, wheels/accessories, lighting, or related industries a plus.
• Familiarity with account reactivation strategies and upsell/cross-sell motion.

Key Competencies:

• Customer-first mindset; solutions-oriented
• High ownership and responsiveness
• Persistent, disciplined outbound activity
• Organized, detail-focused CRM habits
• Collaborative partner across sales and operations