Integrated Media Planner

This position will be responsible for developing and monitoring media plans. This role will be responsible for managing media fundamentals education while stewarding media execution for a suite of Basis clients. You will contribute by:

Leveraging a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy

Delivering integrated media plans considering all media channels based on clear rationale

Maintaining an understanding of all syndicated media tools and how they can contribute to the planning task at hand

Collaborating with analytics team to ensure media strategies and reporting insights/deliverables are aligned to business objectives and measures of success

Negotiating with vendors to secure the best inventory and pricing available for our clients

Providing guidance and assist in shaping Key Performance Indicators (KPI’s) for strategic media plans

Cultivating strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers.

Operating with a solutions-oriented approach and a high degree of client servicing

Contributing to high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members

Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign

Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full

Assisting Finance in billing executions and discrepancies

Completing traffic sheets and assisting with gathering creative assets and instructions as needed

2+ years of experience in digital media planning and buying

Understanding and interest in programmatic media and real-time bidding

Experience working alongside a Demand Side Platform

Strategic thinking and proactive client service skills

Strong written and verbal communication skills

Strong issue resolution and problem-solving capabilities

Ability to work well in a cross functional team environment

Passion for staying current with the latest research and media tools to guide recommendations

Intermediate to Advanced Excel and PowerPoint skills

Commitment to creating inclusive, respectful environments where all voices are valued and supported.

Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

Hands on DSP buying experience

Previous holistic media planning experience

Experience working with a 3rd party ad server

Experience in digital reporting dashboards such as Datorama

Experience in holistic media planning with a focus on search and social

Basis Certified