Intern - Digital Marketing (Web Experimentation)

Kensington Tours is seeking motivated interns to join our growing Digital team. These roles offer hands-on experience in two distinct disciplines — web experimentation and performance marketing — within a fast-paced, data-driven environment. This is a hands-on internship at the center of a high-performing growth team responsible for driving leads, revenue, and customer engagement across multiple luxury travel product lines.

Web Experimentation Intern

Reporting into the CX Optimization & Experimentation team, this intern will support the day-to-day execution of A/B testing and conversion optimization initiatives across kensingtontours.com.

You will work across performance marketing, SEO, customer experience, user experience, experimentation, and reporting, gaining exposure to how a modern growth engine operates inside a data-driven organization. This role is ideal for someone who wants to build a career in marketing, digital strategy, analytics, CX, UX, or growth.

SEO and Website Growth

• Support SEO initiatives including content research, keyword analysis, and page performance tracking for content briefs
• Help create content briefs for Writers on Editorial Articles and manage processes from research through to publication
• Help audit website content and flag optimization opportunities
• Assist with landing page and content performance analysis

Customer Experience and User Experience

• Help review website journeys and identify friction points in the customer experience
• Support analysis of user behavior data to understand how visitors interact with key pages
• Assist in documenting UX improvement opportunities and test ideas
• Contribute to improving clarity, navigation, and content effectiveness across the website

Experimentation and CRO

• Help document A/B tests and track experiment results
• Support analysis of website performance and conversion trends
• Assist with building business cases for new test ideas

Analytics and Reporting

• Help prepare weekly and monthly dashboards and summaries for leadership
• Pull and organize data from multiple sources such as marketing platforms and analytics tools
• Translate data into clear, simple insights

Ad Hoc Growth Projects

• Support cross-functional marketing and digital projects
• Help with presentation development and internal documentation
• Contribute research and insights for strategic initiatives

What You Bring

• Currently pursuing a degree in Marketing, Business, Statistics, Psychology, or a related field.
• Curiosity about user behavior, conversion optimization, and digital analytics.
• Comfort with data — ability to read basic reports, spot trends, and ask good quest

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.