Posted 1 day ago
Investment Co-op Program 2026 2H - Marketing, Global High Net Worth
AI Summary
Marketing intern supporting Global High Net Worth marketing initiatives, including brand campaigns, customer experience programs, thought leadership content, and martech execution for affluent clients across Asia and the Middle East.
About this role
Co-op Program – Marketing Intern, Global High Net Worth Marketing
About the Role
We are looking for a highly motivated Marketing Intern to join our Global High Net Worth (GHNW) Marketing team. This role offers a unique opportunity to gain hands-on experience supporting regional brand initiatives, customer experience programs, thought leadership content, and marketing campaigns targeting affluent and high-net-worth clients across Asia, with a special focus on the Middle East.
The successful candidate will work closely with the GHNW business leaders, regional marketing leaders and market teams, gaining exposure to brand strategy, customer insights, wealth and insurance product marketing, content development, integrated campaign execution, and hands-on martech execution.
Key Responsibilities
- Support initiatives designed to engage affluent and HNW customer segments.
- Conduct research on emerging wealth, longevity, health, and lifestyle trends impacting HNW individuals.
- Assist in identifying insights that can strengthen customer propositions and marketing programs.
- Benchmark competitor offerings, loyalty programs, wealth ecosystems, and customer experiences.
- Assist in developing presentations, articles, communications, and marketing content.
- Support content creation for events, social media, digital channels, and internal communications.
- Help maintain brand consistency across all customer-facing materials.
- Conduct research to support thought leadership themes related to wealth, health, longevity, and legacy planning.
- Conduct customer, market, and competitor research across key Asian markets.
- Analyze campaign performance and prepare marketing reports and dashboards.
- Support the preparation of executive presentations and stakeholder updates.
- Manage martech platforms such as the distributor website, customer website, public website, Marketo and RedOak (compliance)
- Liaise with market teams, agencies, and cross-functional stakeholders.
- Track project timelines, deliverables, and approvals.
- Support administrative and operational aspects of marketing projects.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, Economics, Finance, or a related discipline
- 1-3 years of working experience
- Strong written and verbal communication skills in English
- Strong analytical and research capabilities.
- Excellent organizational skills and attention to detail.
- Proficiency in Microsoft PowerPoint, Excel, and Word.
- Ability to work independently in a fast-paced, multicultural environment.
Preferred Qualifications
- Interest in branding, wealth management, insurance, luxury, or financial services.
- Experience with content creation, social media, or digital marketing
- Familiarity with market research and data analysis
- Experience using Adobe Creative Suite, Adobe Experience Manager a plus
- Fluency in Chinese a plus
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].
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