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Kwalee

Posted 8 days ago

Lead Ad Monetisation Manager

Leamington Spa, EnglandOn-siteFull-time

AI Summary

Owns ad monetisation strategy across a mobile and PC/console game portfolio, optimising eCPM, fill and ad performance through mediation, bidding and A/B testing while protecting player retention.

About this role

Level Up Your Career!
At Kwalee, you’ll join a gaming powerhouse that boasts a mobile empire with 1.5 billion+ downloads alongside a thriving PC & Console division that has achieved numerous global chart-topping releases across Steam, Consoles, and Amazon, driving millions of Wishlists. Most recently publishing breakout hits such as The Precinct and Town to City. It’s a unique chance to bring your expertise to a global studio that dominates both the mobile, and the indie PC and Console space.
At Kwalee, as well as a competitive salary we also offer; Private Medical Insurance, Dental Insurance, Life Assurance, Royal London Pension, a Free On-site Gym, Dog-friendly Office, LinkedIn Learning, 25 holiday days + bank holidays, and 1 day extra holiday for each year of service capped at 5.

Join The Team!
Kwalee’s Product & Growth team is looking for a Lead Ad Monetisation Manage to grow ad revenue across our portfolio while keeping players happy. Ads are a big part of our success story, and you’ll be writing the next chapter.

We’ll match the title to your experience. This role is for you if you’re a hands-on owner who loves living in the mediation stack, spotting hidden revenue before anyone else, running smart tests and sharing the story behind every win.

This role is based in our Leamington Spa studio, working onsite 5 days per week, where our daily in-office collaboration fuels creativity and innovation.

What You'll Do:

  • Own ad revenue - set the ad monetisation strategy across our games, from mediation and bidding to network mix and geo strategy.
  • Optimise every day - keep a close eye on eCPM, fill and ad performance across games, formats and geos, and act fast when things move.
  • Design great ad experiences - work with product and producers on formats, placements and rewarded ads that players actually enjoy.
  • Test, learn, repeat - run A/B tests with clear revenue goals and a watchful eye on retention.
  • Be our revenue detective - catch misconfigurations and discrepancies early, and win that revenue back.
  • Build strong partnerships - lead relationships with ad networks and mediation partners, and bring in new demand when it pays.
  • Grow the team - guide and support our monetisation analysts.

    • What You’ll Own:

    Ad revenue and ad LTV across our portfolio. You’ll be the go-to owner of how our games earn from ads: keeping performance healthy, closing leaks fast, and turning every good idea into a tested win.

    How we’ll celebrate your success:

  • Ad revenue and ad ARPDAU against target.

  • Revenue growth from tests you run.

  • Healthy eCPM, fill, and impressions per user.

  • Happy players: retention stays strong as revenue grows.

    • What You'll Bring:

    Essential

  • Senior ad monetisation experience in F2P mobile games across multiple titles.

  • Hands-on expertise with leading mediation platforms and in-app bidding.

  • Strong analytical skills; comfortable with SQL or BI tools.

  • Experience running ad A/B tests while protecting the player experience.

  • An understanding of how ad LTV fuels UA.

  • Confident in partner relationships and negotiations.

  • Curious and proactive: you find the next pound of revenue before anyone asks.

    • Desirable

  • Hybrid mobile game monetisation experience.

  • Experience mentoring others.

    • Skills

    A/b TestingAd LTVAd MediationARPDAUBI ToolsECPM OptimisationGEO StrategyIn-app BiddingNetwork MixSQL

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