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Veepee

Posted 9 days ago

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Lead Analyste Data Marketing - CRM - CDI (H/F/X)

Saint-DenisHybrid

AI Summary

Lead Data Analyst specializing in CRM analytics for a marketing team. Combines hands-on analysis with mentoring analysts, designing dashboards, and ensuring data quality to drive CRM strategy.

About this role

Pionnier des ventes événementielles en ligne depuis 2001 et acteur incontournable du e-commerce en Europe, Veepee collabore avec plus de 7 000 marques pour proposer des produits à forte décote, disponibles sur une durée limitée. Présent dans de nombreux univers parmi lesquels la mode, la maison, le vin, le voyage, ou encore la beauté ... Veepee a réalisé en 2024 un chiffre d’affaires de 3,3 milliards d’euros TTC et compte 5 000 collaborateurs répartis dans 10 pays.

📄 DESCRIPTION DU POSTE

  • Data drives strategic decisions at Veepee, particularly within the Marketing department. As a Lead Data Analyst, specialised in CRM , you will play a crucial role in the Marketing Data & Insight team. Combining hands-on analytical expertise with technical mentorship, you will drive CRM analytics strategy while supporting and developing the team

  • The missions, for you and the people you will mentor, will focus on bringing the appropriate support to the CRM team transforming complex customer data into actionable insights.

  • As a lead, you will have to

    • Empower and upskill the team members, guiding their technical and functional growth.

    • Organize workloads and manage priorities.

    • Ensure methodology consistency and strategic alignment

    • Be the guarantor for data accuracy, reporting standards, and quality of communication.

    • Be a privileged interlocutor for Data Insight Director and CRM Director. Acting as a key analytical partner for them

🎯 MISSIONS

Analysis & Recommendations:

  • Use Veepee data (Collect, analyze and interpret data) and provide actionable insights and concrete optimization levers for CRM (Ex : Commercial pressure management, Member Lifecycle scoring). Adapt your analysis depending on the context and current problems

  • Proactively investigate ad-hoc business issues to deliver timely, context-aware diagnosis and guidance.

  • Synthesize findings into clear, concise, and structured presentations. Present your results to stakeholders, including senior management and Codir member

    • Relevant Dashboard :

  • Design and deliver high-impact dashboards that empower the CRM teams to track business performance efficiently and autonomously.

  • Translate complex customer journeys into intuitive visual dashboards, empowering CRM campaign managers and marketing leads

    • Analytics Engineering : Design, build, and maintain CRM data models and analytical tables within the central data platform, following requirements and guidelines.

    Data integrity : Ensure data integrity and quality by collaborating with technical teams (Tech Data team) to implement effective data management processes

    Mentor analysts:

  • Provide functional and technical mentorship to data analysts, enforcing rigorous standards to guarantee the accuracy, relevance, and coherence of all team deliverables.

  • Coach analysts on problem-solving, data storytelling, and translating raw data into actionable business recommendations.

  • Follow project execution and ensure deadlines are met

    • Supervise tool usage :

    Supervise and standardize the team’s use of analytical and BI platforms

    👉 PRÉ REQUIS

  • Master degree in Mathématiques, Statistiques, Informatique or Marketing (with a data specialisation).

  • 5+ years as a Data Analyst with strong specialization in CRM analytics

  • Technical Skills

  • Proficiency in SQL for data analysis, encompassing the full data lifecycle from retrieval to results presentation.

  • DBT skills

  • Advance experience with data visualization tools,

  • Familiarity with CRM tracking tools and data architectures

  • Strong analytical and problem-solving skills.

  • Excellent communication and Proven presentation &report writing skills

  • A strong appetite for supervising projects and people

  • Knowledge of e-commerce trends and CRM best practices.

  • Attention to detail and the ability to work in a fast-paced environment.

  • Fluent English mandatory

    • ✅ AVANTAGES

    👉 Prime variable

    👉 Participation aux bénéfices et plan d'intéressement

    👉 Bureau flexible avec au minimum 3 jours sur place et jusqu'à 2 jours à domicile

    👉 Plate-forme d'apprentissage des langues en ligne

    👉 Comité d’entreprise CE et ses nombreux avantages

    👉 Chèques CESU et chèques vacances

    👉 Accès à une restauration d'entreprise et cantine connectée

    👉 Accès à la Salle de sport

    ❓ EN SAVOIR PLUS SUR L'ÉQUIPE

    At the heart of Marketing, the Marketing Data & Insight team provides the most relevant data analysis on a daily basis for decision-making and to serve the business. Today, the team is made up of 7 people and 2 areas of expertise: Data Analyst & Insight Specialist, in order to be able to rely on our internal data, but also on market data & trends. The team is dynamic and full of great people (such as Veepee in general) .

    Skills

    BI PlatformsCRM AnalyticsData IntegrityData ModelingData VisualizationDbtE-commerce AnalyticsSQL

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